What do you do when you have a weak message?
Message, meaning, offer. Pitch….call it “brand” if you like.
Either way, you gotta have a strong enough message that resonates, gets peepz off their hineys to call your photography studio.
Or say really nice things about you. Or both,
When your message is weak, you need to get a stronger message. A “bigger boat”, as they say in the movies.
One based on some, one or all of the following….:
*your core product
*packaging and bundling
*a new lens
There’s more. This being a short list, off the top of my head.
Your core message (call it brand, or part of your brand), your core “pitch”, service, product needs to resonate with your core market.
No market, no sales. No business.
Of course none of this may apply to you. If you’re a hobbyist, love shooting for the fun of shooting and therapy, different story.
I get that. It’s legit.
But if you love photography AND making money…as in, growing a business…then: Marketing is everything.
This then becomes a marketing thing. Embrace it…..
Stay real my friend, stay focused.
Yours in photography and success,
P.S. Join me for some epic marketing content…..
“Ideal for the community based wedding and portrait photographer who wants to grow a profitable and successful business with weddings, babies, families, commercial…using only the best marketing strategies available today.”