There’s a line. A fine one, where, once crossed, your words or actions will become branded as being a dick move or statement.
Being controversial ain’t a bad thing. It’s good actually.
Great for business.
Many will suffer and stagnate for fear of being called out on their actions.
You gotta risk being called a dick. Here’s the thing: you’ll offend someone, always.
Unless you’re huddled away in your basement.
Someone reading this is offended right now, I’m sure. Just look at my grammar, and the liberal use of the word “dick”.
When you get out there and start publicizing and promoting your photography business, SOMEONES’S gonna get the knickers in a twist.
And, in a sense, it’s a marker that you’re on the right track.
If you can offend 50% of the people, and the other 50% love you, that my friend is a great ratio.
However, most won’t need to shoot for numbers that high. We’ll leave that to the politicians.
If you cross the line and the majority think you’re being a dick, then it’s a problem.
So, like I always say, don’t be a dick. But, do risk being called one. By a few.
No big whoop.
The key to being controversial without being a dick is simple.
Here it is:
* don’t offend more than 50%
* don’t talk politics
* don’t talk religion
* stay clear of anything too sexual
I’ve posted shots of me sitting on my red couch, in the snow, in nothing but my underwear. Weird, risky, and I’m sure offensive to some.
For the most part and because of participation in my community I am well known.
In a good way.
You need to push the envelope. Get out in your community. Let your personality shine.
Photographers are notorious for resting on their laurels, sitting back and leaning on their egos, and feeling high and mighty.
I created a publicity report years ago, and a “secrets to publicity” presentation.
Both loaded with relevant and key strategies to using publicity in your photography business.
Without being a dick.
For members, here.
A few weeks ago I had Maggie Habieda back as part of our Secrets to Selling for photographers.
Maggie, by far, is the queen of networking and publicity. Her presentation was jammed.
Yours in photography and success,