I heard of Jeff Lubin from Travis and Paula Gadsby over at SilverLake photo backdrops.
If I were able to bring up long last memories of the many conventions I’ve attended, I’m positive there’s one in there where I saw Jeff speak…years ago.
Jeff is 65 years old. He talks about the struggles and challenges of life, like back operations, cancelled travel plans and a 14 year old son with life threatening cancer and the challenges of starting and running one of the most successful portrait businesses in the country.
Give me all the best photographers today, all the hot shots. the Sandy’s, the Gerrys, the Sarahs, the Harringtons..on and on… wrap em all up into one big super hero photographer…..
…and I’d take Jeff Lubin over them all.
Jeff mainly shares some of the best information on running a professional photography studio I have ever heard.
Ever. Bar none.
Listen, this is good. Sure, we had some technical issues getting this webinar off the ground. It is far from perfect.
But when you deliver amazing, jaw dropping and priceless information, who cares if it gets delivered in a tattered old pizza box someone pulled from a dumpster.
I say that in case any of you take issue with the aesthetics over the pure 24 K gold delivered.
Onwards. Be smart and soak this in.
Jeff shares some of the best information you will ever hear, including:
- what you need first and foremost before you start marketing
- you know people, you know what you need to do
- the over all formula and mosaic for success, and how you play a valuable role
- use pricing that makes sense
- raw guts, drive and sportsmanship…essential ingredients
- it’s never ONE thing that makes you successful…it’s a puzzle, a mosaic
- be adaptable…there’s always opportunity
- how Jeff changed with the times, even though his core product (timeless classic portraits) didn’t…he remained adaptable, progressive in the face of lower averages, he still managed to pull off an amazing year average sales (you won’t believe this amount when you hear it- I nearly fell off my chair)
- the biggest challenge when using the best marketing strategy
- your skills are two sided..intellectual and creative…soft and hard…
- have game and learn to stand out in the crowd
- look at yourself in an objective way…Jeff explain this in greater detail
- fear…the dark side of success and how to use it in a positive way
- the number ONE strategy that every portrait studio needs to do…it’s universal!
- stop looking like your selling a “product”
- ESP doesn’t work very well in marketing:)
- ” I know people. I know what to do.”
- There’s opportunity, you need something to sell
Enough said….go take it in now….
An interview with Kira Derryberry. Some highlights and quotes:
- “they have to know why they love an image….it’s a feeling….”
- critique…’everyone’s an expert online
- “I start a dialogue that ends in a sale…”
- Personal projects segue to sales and money
- Essential: Good with people
- “It’s a choice…”
- Give yourself permission to fail….and take the variables out
Kira admits there are a million Facebook groups….but she always wanted to start one. In discussion with her she decided to “level up” and get it done.
And so it it.
“Have you ever met a carpenter who only uses a hammer? A chef who only uses a hot plate? As professionals we have a wealth of tools at our disposal to create our art. So why limit ourselves by shooting only in our comfort zones? This group is here to encourage you to keep learning, to experiment, to increase your bag of tricks as a photographer so that it’s not fear that keeps you from taking that assignment that’s outside of your wheelhouse. Why not make it your wheelhouse?…”
Yours in success and in photography,
If there’s one activity that will guarantee you success in life and in your own photography business it’s the effort you put into digging deep into your heart and soul and pulling out a list of meaningful challenges worth pursuing.
In other words, have meaningful goals. Have purpose to your life. Dig deep, kick butt and no excuses.
In this presentation I reveal to you what I feel in my heart is the most effective ways to break free from the limitations that hold you back. Grab a pen and note pad, turn off your phone and facebook and focus in on this for an hour.
It may change your life.
Robert N. Provencher – Your Master Coach Marketer
“If you want to be a profitable and successful photographer, then study profitable and successful photographers.”
“Don’t use pro photography when you have a crappy Santa…”
Plus, all about best dressing strategies as a wedding photographer….
AND, accidental death by trains, water and dry-mounting presses.
Those, and other meandering topics to do with running a photography business.
From three of the busiest players in the industry….
yours truly, Rob Provencher, James Hodgins & Judy Cormier