One of the most powerful photography marketing lessons I learned years ago I learned from the great Dan Kennedy. Who learned it from Robert Ringer, best selling author of “Winning Through Intimidation” and “Looking Out For Number One” to name a few of big hits in the self-improvement and business world books he’s authored. The […]
File this one under “mind blown”….
Did you know that when you first meet someone they know more about you in 45 seconds than what you say, wear or how you act? True…all true….and this idea applies directly to your photography marketing. Keep reading… We project more about ourselves, about our confidence, about our “success” barometer than anything else. Try as […]
How to get a free full page ad for your photography studio…
This is not the first time I scored free advertising in bigger media outlets in our city. I’ve acquired full page ads in magazines, newspapers and most recently a full page 8.5″ x11″ ad in a local real estate mag. This ads are typically very expensive, sometimes running into thousands of dollars for a full […]
“Oh my, the outrage….”
We live in a day and age where there’s a group of folks eager to point out the wrong doings and inappropriate behaviors of others, shaming them at every chance and making a hoopla on flakebook and other social media. This idea occurred to me:….“who has time and the gumption to monitor all the wrong […]
“The dogs got a boner…”
Client calls my wife last week: “Love the pics, but the dogs got a boner.” Oooops. Totally missed that one. No problem, we reopen the image in photoshop, simple clone, and poof….boner be gone!.Send the new version, cleaned up and boner free to the lab. I always like including the family dog in our family […]
Selling secrets from real, genuine studio owners…with Maggie Habieda
The “Secret Sauce”. The magic pill. The cure all, end all solution to all. Selling is something we do everyday, for good, for bad, done well or done with mediocrity. Either way, we’re selling. Always. You can’t run, you can’t hide. We sell ourselves on our hopes and dreams (one excuse can wipe out an […]
How to create sales with your photography in the 4 figure+ range…
Been perusing the information shared last Thursday in the webinar with Maria Sampaio. This happens to me when I attend a great event or a really good movie with a great story or even when indulging in a great meal….yummmmm. It percolates, resonates and stays with me. I get ideas, flashbacks, creative insights….all stemming from […]
The best selling strategies….it’s all psychology…
Have you ever used one of the many online travel booking services? You know, Expedia or Orbitz and such. Here’s an interesting little bit of information that you may find useful and applicable in your photography business. When you submit a search, the results are much faster than what these sites show you. In other […]