Image by Jeff Lubin
I heard of Jeff Lubin from Travis and Paula Gadsby over at SilverLake photo backdrops.
If I were able to bring up long last memories of the many conventions I’ve attended, I’m positive there’s one in there where I saw Jeff speak…years ago.
Jeff is 65 years old. He talks about the struggles and challenges of life, like back operations, cancelled travel plans and a 14 year old son with life threatening cancer and the challenges of starting and running one of the most successful portrait businesses in the country.
Give me all the best photographers today, all the hot shots. the Sandy’s, the Gerrys, the Sarahs, the Harringtons..on and on… wrap em all up into one big super hero photographer…..
…and I’d take Jeff Lubin over them all.
Why?
Jeff mainly shares some of the best information on running a professional photography studio I have ever heard.
Ever. Bar none.
Listen, this is good. Sure, we had some technical issues getting this webinar off the ground. It is far from perfect.
But when you deliver amazing, jaw dropping and priceless information, who cares if it gets delivered in a tattered old pizza box someone pulled from a dumpster.
I say that in case any of you take issue with the aesthetics over the pure 24 K gold delivered.
Cool?
Onwards. Be smart and soak this in.
Jeff shares some of the best information you will ever hear, including:
- what you need first and foremost before you start marketing
- you know people, you know what you need to do
- the over all formula and mosaic for success, and how you play a valuable role
- use pricing that makes sense
- raw guts, drive and sportsmanship…essential ingredients
- it’s never ONE thing that makes you successful…it’s a puzzle, a mosaic
- be adaptable…there’s always opportunity
- how Jeff changed with the times, even though his core product (timeless classic portraits) didn’t…he remained adaptable, progressive in the face of lower averages, he still managed to pull off an amazing year average sales (you won’t believe this amount when you hear it- I nearly fell off my chair)
- the biggest challenge when using the best marketing strategy
- your skills are two sided..intellectual and creative…soft and hard…
- have game and learn to stand out in the crowd
- look at yourself in an objective way…Jeff explain this in greater detail
- fear…the dark side of success and how to use it in a positive way
- the number ONE strategy that every portrait studio needs to do…it’s universal!
- stop looking like your selling a “product”
- ESP doesn’t work very well in marketing:)
- ” I know people. I know what to do.”
- There’s opportunity, you need something to sell
Enough said….go take it in now….
.
Robert Provencher
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