Tools for growing a photography business
A light meter is a cool thing.
You show up at a shoot, especially in the olden days, and if you have one of those hanging around your neck, you’re like Gandalf and his magical staff. I’ve used one for decades.
It’s important to stay on your game. Doctors, lawyers, real estate agents and accountants all do it. They are required to constantly attend on going classes on various topics to stay relevant and updated.
My feeling is most would not even bother if they had the choice.
I never had the choice either. Nor do you. Like the minority however, I did have the passion and a strong desire to keep learning.
When people start believing their own PR and they think they know it all, and they have all the answers, watch out.
Delusions are destructive. Accurate and rational thinking is the antidote.
That, and being honest with yourself.
When you’re starting out as a photography studio, there’s a real value is saying yes to everything.
Don’t confuse this with giving all your work away for free. Say yes to selling, shooting and learning.
[Read more…]John Ratchford is good with metaphors.
In the last marketing mastermind presentation I hosted with John, where he revealed some of the best photography marketing strategies he used to ramp up his business to the point where he’s so busy, his words:
“I’m drinking from a fire hose…”
It’s always been more about business than the art. Few really get this.
I’ve seen so many photographers get caught up in the ego side of things and lose focus.
[Read more…]Yesterday’s marketing mastermind with John Ratchford was inspiring. No, scratch that. It was beyond inspiring.
I’ve been trying to get John on a presentation since June. Why? Because I know John. He knows how to market and build a profitable photography studio. I know this because I’ve had him on twice before. And I follow him online.
[Read more…]