Tools for growing a photography business
Reality sucks. Or does it?
If you’re smart about it, you can see things for what they are, and learn. Grow. Prosper.
And be accurate in your thinking. Or struggle endlessly trying to grow your business. Never really knowing why the crowds never show up to buy your thing.
Let me explain.
I believed in some crazy ideas when I was young.
I failed school, for the first time ever in grade five.
I thought I could fool everyone.
Simple. Erase my marks on the report card, and write in a new passing grade.
No one will notice. So I thought.
[Read more…]The photography industry has been going through some big changes in the last few decades. We’ve gone from mainstream to extremes.
Let me explain.
[Read more…]I grew up around business. My grandpa was always in business, he and his brother since forever. (picture of them below, pre WW1, with some random dude).
My six uncles, most of whom were also all in business.
It’s a culture, mindset that’s a part of my life since I was young. This played a big role in me transitioning into being self-employed since I was in my early 20’s.
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It’s a fact of life, we all get older, we change, and many things change around us.
Take the wedding industry as example. I used to be the young buck booking more weddings than I can handle.
Nowadays, not so much. Ageism? Competition? Too many younger more handsomer young bucks & buckettes and too many cell phones?
[Read more…]Baby portraits don’t really work for me much anymore. They are long, hard and, well, a flooded market. There are a million baby photographers within five square miles of my studio. Likely yours too.
I don’t really mind competition. It motivates me to stand out, create offers that are unique and constantly find ways to hone and refine my sales message.
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