Photo Success

Tools for growing a photography business

  • Member Forum
  • Newsletter sign up
  • FAQ
  • Who Am I?
    • Testimonials
  • Family Success System
  • Fairies Success System
  • CoachingCall
  • Blog
  • The Photography Collective

Is this the biggest marketing mistake in photography? Me thinks it is….

January 26, 2017 By Robert Provencher Leave a Comment

I knew these two photographers, a mom and pop studio. Very successful purveyors of traditional, classic portraits.

Problem is, many didn’t like what they were creating…

“Too much retouching”...I would hear all the time. Over and over. And indeed, their work was over the top retouched.

I didn’t like it either.

Never could figure out who did and why, so I assumed, wrongfully so, that
that was what traditional portraiture was all about.

“Every one has the same pose, background and lighting…..”…was another complaint I’d hear.

So, this begs the question. How were they so successful?

I think I figured it out. They were the proverbial big fish in a small pond.
Big mistake.

A pond big enough to prosper in, but not too big where competition
would nudge them out.

They operated in a bubble, so to speak. They lived in a vacuum.

Until everything changed. The bubble went away, fast.

And all the air rushed into their space completely removing the protective moat that surrounded them.

What happened, you ask? Digital of course. Film went away, digital took over and changed the landscape of photography forever.

Changed it for professionals and made everyone a photographer.

POOF! No more vacuum. No more business, literally. None.

Technology sucks sometimes, doesn’t it? Depends on your perspective I suppose.

Not braggin, but I saw it coming, and switched to digital very, very early. My studio was pumping out over 700 sessions a year, plus weddings.

I painted myself into a corner and figured it out.

I also quickly realized that marketing my photography business was going to be more important than ever before.

Why? Simple….no more vacuum. That, and, EVERYONE is a photographer.

The BIG question is: How do I stand out? What can I offer? Where is my market (who’s got my money???)??
What products and services will resonate with that market?

These are all questions that live in the magical realm of marketing. Notice? Nothing to do with technique, lighting, photoshop etc etc?

Marketing is everything.

Marketing is, was, and will forever be THE MOST IMPORTANT activity to your success, growth and profitability in your photography business.

By far, my most valued and favorite activity.

It’s also why I like following other successful photographers who get it. Photographers like Warne Noyce. A dude who defies the odds and kicks ass.

All because of marketing. Well, he is  a solid photographer too. His work is stratospheric good.

But without marketing, he’d be nowhere.

In conclusion, we ALL need to create our own bubble. Our own vacuum. Never rely on it coming from external sources.

‘cuz everything can change. The bubble can and will burst. Be  ready. Be smart. Be a marketer.

Join me tonight for a Marketing Mastermind meeting with Warne.

All are welcome.

REPLAY LINK FOR MEMBERS:

It’s live and it’s free.

Yours in photography and success,
Robert Provencher

P.S. Check out Warne’s site.

Filed Under: WrapUp Tagged With: photo lighting tips, photography business, photography marketing, photography webinar

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Join the NoBs Photo Success FaceBook Group here

Members Login

You are not currently logged in.








» Register
» Lost your Password?

Recent Posts

  • What to do when your goals fail…
  • My life lessons about prosperity in photography
  • “Not another Facebook group!!”…..not a “normal” face book group.
  • For me it’s always been more about business than the art….
  • Pop Up Weddings, Fairy Day events and family portraits…the three profitable promotions we rocked in 2020.
  • The one activity that all successful photographers have in common…
  • “Growing Wedding profits with Pop Up Weddings”
  • Did cell phones make photography business’s obsolete? Yes, and no…and what you can do about it…
  • When I played with dolls…(it’s not what you think) and how it helped me in my photography business…
  • Award winning or top rated? What would you rather be?
  • Thanking my personal demons…
  • Why volunteering & donating is good for business

Categories

  • Business Fail
  • Photography Lighting&Posing Tips
  • Photography Training
  • Photography Webinar Replays
  • PhotographyMarketing
  • WizardOfLight Podcast
  • WrapUp

Exposed: the Truth to running a photography business

Fairy Success System

Family Success System

One On One Coaching

coaching

Lighting Mastermind

Marketing Templates

templates

Advanced Training System

© 2021NoBsPhotoSuccess Inc™