If your work sucks, face it. Better yet, do something about it.
If your business and marketing sucks…same advice.
More importantly, stop everything you’re doing and get serious about success. Pull the plug on all distractions and get seriously focused on that one issue.
There`s a fight going on right now.
A fight to maintain quality and stop the slow slide into mediocrity that the photographic industry is sinking into.
Do not allow mediocrity to be your standard.
How do you know if things aren’t working out for you?
Does anyone want what you got?
If you have something to sell, then your marketing is a cake walk. It doesn’t mean you don’t have to do anything, but at least you’re heading in the right direction when you have something of quality to sell.
It all starts with the product.
But be realistic. If it ain’t there, it ain’t there.
Stop everything and send in every single weapon you have at your disposal to raise the level of quality and create a product that you can sell.
Be warned….an alibi is more comfortable and easier than the hard slow slog to success.
Everyday you point to that when you have success. You have to work at it everyday and risk. It’s easy to slip into alibi land and get cozy with mediocrity.
Business is a blood sport. Take your eye off the ball and whamo! You’re down for the count.
Don’t believe me? Listen in on any mastermind meeting of successful business owners and you will hear a consistent story over and over of bankruptcy and “failure”.
But now, success.
Because they did not settle for mediocrity and their lessons were forged in a valley of fire.
Keep up the fight for professionalism.
We need to take responsibility for promoting and pushing quality and reminding our clients AND out leads that there is a difference… it’s not that hard to do.
As long as we are willing to do it….my ideas?
- great offers
- great communication
- affiliation marketing
- quality photography
- effective communication
- boldness (genius)
And more. Much more….
No matter what stage of the game you’re at, we all need help keeping our eye on the ball and feet in the game.
P.S. The second in the Secrets of Sales Success for photographers with Maggie Habieda is in the forum.
Check out the excellence HERE