For years I’ve been running my studio. When I started, and pretty much to this day, I’ve seen so many photographers get distracted and derailed. Art, ego, fame……but….
….here’s a core truth: It’s a business.
For me, it’s always been about the business. Yes, yes, the creation of saleable and artistic images is very, very important.
But when running a business, which comes with many, many more challenges than just taking nice portraits, it’s easy to get distracted.
Any distraction from this key factor can be blamed on our egos. Often, it’s the thing that steers us wrong. Why the old school buddhist philosophy applies: “Know Yourself”
Fix the owner, fix the business.
Staying level headed, focused and with solid goals is dry and boring compared to the allure and creativity inherent in photography.
Especially in today’s day and age, when THERE ARE SO MANY photographers. We need to take the business side, the marketing side, and forget about the art for a while (not totally, don’t get me wrong). And focus on growing our business.
The key? Marketing.
Marketing is multi-layered. Not only is it about delivering a great product, there’s operations, customer service, studio management, selling, target marketing, affiliation marketing…..on and on…I am, seriously, only touching the tip of the iceberg.
Being distracted from the business side can be dangerous and bad for business.
Don’t kick the tires. If you’re really serious about making money photography, start with a solid understanding of marketing.
In the NoBS Photo Success FaceBook group I’ve added more content on marketing (with much more to come).
And, next week yours truly and John Butler will be doing a deep dive into marketing.
GO HERE for access, replays and notifications. I also just added another highlights “Cliff Notes” PDF file for you on “CopyWriting Secrets”
Stay frosty…much more to come……
Robert N. Provencher – Your Master Coach Marketer
“If you want to be a profitable and successful photographer, then study profitable and successful photographers.”