Every wall resonating with artistic pieces that impress with visual beauty.
Nice, very nice. Best part is, it’s all yours.
Your work, your art on display.
Your own art gallery. Imagine that.
This my friend is what a well appointed reception room in a well
appointed photography studio looks like.
In fact it’s your own art gallery. Each piece isn’t necessarily for sale,
but each piece holds the promise for your clients as to what you can do for them.
It’s where, for lack of a better way of saying it, you get to
put your best foot forward.
Or, yet another way, your portfolio.
Ultimately it represents your “brand”, so to speak. To me, it’s one of the most
valuable and important places in the life and success of a portrait photographer.
Where dreams come true. Where reputations are solidified. Where we separate the wanna-bees from the legit players and where- here comes the best part- sales and profits are made.
I digg what Charlie Chaplin said:
“I went into the business for the money, and the art grew out of it. If people are
disillusioned by that remark, I can’t help it. It’s the truth.”
A whole lot o photogs are not cozy with the idea of making money. As if their art transcends and aspires to some higher plane or ideal.
Or they are cozy with this idea, but they don’t do much marketing and selling. All talk, no action.
When you succeed, your clients are happier, your family is happier, you’re happier. And, oddly enough, your “art” and creativity grows with each step towards prosperity.
Last night we had our monthly marketing mastermind. We chatted about making sales, not leaving money on the table and the idea behind building a solid brand.
You become the “go-to” studio. Part of having the right tools, the right brand, is having your own art gallery. A place where your clients start on their journey with you.
Your studio. You don’t see as many as you used to, sadly. The best part of owning your own studio, besides separating yourself from the crowd, is the idea behind having your own “war room”.
The place where the buck stops. Where sales are made.
To me my studio reception area is one of the most valuable tools available to me.
It’s why I spare no expense in decorating and putting it together….wall samples, furniture,
walls, lights etc etc.
I didn’t touch on this last night during the call, but we did dig into the psychological walls, the barriers that hold so many back.
Yours in photography and success,