The photography industry has been going through some big changes in the last few decades. We’ve gone from mainstream to extremes.
Let me explain.
[Read more…]The power of positive thinking…
It’s getting bad out there. But it’s been getting bad since, hmmm, 2001 when I first went digital.
I’m sure they thought the same thing when 35MM entered the scene way, way back. Fearing these new cameras would forever change their industry. Which it did.
Or back, way back, when electronic flashes replaced gun powder as a better, safer, lighting source for photographers.
Everything changes. We all know that.
[Read more…]There is a malaise, a complacency. Everywhere….
So, I’m reading this book:
“The Complacent Class: The Self-Defeating Quest for the American Dream”
By Tyler Cowen
It explains what we all know. There is a malaise, a complacency. Everywhere….
Maybe it’s because life is too good, or cultural shifts, or laziness or a mix of all these forces and more.
Who knows. But I am curious. Why? The more I understand, the more I can move in the right direction.
For example: We can all agree that complacency has permeated the entire photography industry. Not everyone, obviously, but generally speaking.
Why else would so many be happy with cell phone pics?
I see opportunity. Do you?
Opportunity to avoid complacency in our photography skills, and push ourselves to excellence.
Opportunity to avoid complacency in our photography marketing skills, and push our business to better results, sales and profits.
It’s why I created so many programs, including one of my favorites: Fuzzy Duenkel’s “Transcend the ordinary” Lighting program. A four part series from one of my favorite lighting and posing experts.
Few are his equal.
We don’t have to fall into complacency. There is opportunity, if we decide to find it.
Rob
My constant quest for reinvention….
My brain won’t stop. I thought for sure it got filled up years ago. But, alas, there’s still room left in that little pea brain of mine. Go figure.
I call myself an info-junkie. Others might be more generous and say I am a self-educated, self-made man.
Either way, the best education comes from within.
“Marketing is fun, once you get it…”
“Marketing is fun, once you get it…”
This line that James quipped keeps buzzing around in my head from last February’s Marketing Mastermind when James Hodgins joined me in this epic event.
There is a lot of truth to it, and hard to express to many small business owners, photographers included.
Thinking and acting in terms of strategy, is the BIG mind switch.
[Read more…]When the hordes of Mongols surround your castle…
I love me some history. It’s one of my favorite topics for good reading, movies, podcasts and documentaries.
They say history repeats itself. I wonder why, if true (most likely is)?
When the Mongols have your castle surrounded, what do you do? (For fun, let’s use the Mongols as metaphor.)
EXAMPLE: Everyone is a photographer. Photography as a business model has almost dried up. Cell phones have replaced professional photography. They are EVERYWHERE. You are completely surrounded.
[Read more…]4STAR Friday May 4th, 2019
Happy spring….sort of. It actually snowed here yesterday. Not kidding. I’m looking forward to all sorts of activities and good times this spring, our bi-annual Fairy Day being one of them. Fairies, families, head shots and weddings….
The view from my kitchen window below!
Why I bought nine pairs of socks and the marketing lessons observed…
I swear I’ll never pay full price for a shirt, or suit, again. Why?
Two reasons. One, when I shoot weddings I am hard on my clothes (see image above for proof). So, I buy cheaper suits, shirts and vests that tend to last a year, maybe two.
You know, throwaway. When on a wedding I’ll roll around on the road, grass or climb overpasses to create fun cool images with cool angles.
My clothes suffer.
[Read more…]
- 1
- 2
- 3
- …
- 24
- Next Page »