so, last month we shot about 58 fairies…..it’s becoming a thing.
A big thing. And profitable no less…..
I was explaining to some friends last night how a photography studio
needs to adapt with the changing times….and do events like Fairy Day…
I asked them if they remembered all the BIG studios we had in our area. Not so long ago.
Now, all gone. All of them. I seem to be the last man standing so to speak.
Not bragging. It ain’t no special thing. It’s just marketing.
Let’s call it the Fairy Effect….
We also had another promotion with the local Montessori school. A fundraiser.
The way I figure it, if folks pay to send their kids to school, they fit nicely
in our marketing demographics.
So, this one little girl came in for fairy day…and she also goes to Montessori.
I know, because I ask them what school. I also ask what they were for Halloween, what their
favorite movie (Frozen!) is and what sports they’re into. Plus if they have a boyfriend….:)..
I converse non-stop and connect.
So, this one girl, sweet as pie, as most of them are, came in week later with her family.
Mom, Dad, brother, for our Montessori family fundraiser we had going on.
This was NOT the same girl. During the family session, total badass.
I was baffled. Told Tina that it must have been the “fairy effect”. Little girls
seem to go into some strange mellowed out fairy mode during the fairy sessions.
I don’t know how else to explain it.
But in the end, who cares? I know that fairy sessions work. They’re popular.
And marketing, really pushing the marketing, such as working with local private schools,
and never, ever sitting on our laurels is essential for on going, long term success.
I brought up my Montessori and Fairy Day gigs in the recent Marketing Mastermind meetings….
We have these every month, of course. Because it’s essential.
Yours in photography and success,