Yes, there was a time, pre-digital, when photography was much, much harder to master.
And this created a vacuum.
And a market. An ‘easy’ one for the willing.
If you were willing to learn and master, somewhat, the complexities of photography, and you have half a head for business, you could do alright.
And make some money with images that, in todays standards, may get tossed.
Sounds weird, but true
And we felt special, yessssir. We were magicians, wizards, who knew the secrets to this amazing craft that so few knew.
It was like a secret society.
Truth is. It’s gone. Poof! The genie is out of the bottle long ago….
but you knew that.
I for one am over it. Long ago….
Me thinks in many ways I am a realist. And to me, it was, is and always has been a business moreso than a craft.
Let me repeat that….it’s a business. Photography is, sez Yoda.
As the ease of entry rises, the need for marketing rises too.
(Unless it’s a hobby)
It’s a hard cold reality behind the industry. But, for those who get it, and understand that when you become a marketer of photographic services first and photographer second, you have a much, much better chance at making some dough.
Because of the mindset. Big difference.
The mindset of the photographer who rises above this, rises above their ego and childish ways, and thinks, acts like a strategist, creating innovative moves to build a business…well, think of a sprawling metropolis.
Not a vacant lot.
What about you? Did you get into photography because it was easy?
If you did, there is a good chance you have the same mindset. One that’s always looking for the easy way to make moneeeee.
Or, are you serious about turning it into a business?
Think about it….and chose a direction.
Yours in photography and success,
“If you want to be a profitable and successful photographer, then study profitable and successful photographers.”