This is not the first time I scored free advertising in bigger media outlets in our city. I’ve acquired full page ads in magazines, newspapers and most recently a full page 8.5″ x11″ ad in a local real estate mag. This ads are typically very expensive, sometimes running into thousands of dollars for a full page version.
I did get lucky, but I’ll take it. I believe in getting out in the community and giving. A lot. As much as you can. I find many photogs get pigheaded over this one.
What happened for me recently is a guy started a ballroom dance event. You know, chacha, waltz, foxtrot and such. (For the record, my wife and I are dance school dropouts.)
This even was a fund raiser, for kids with cancer. I think it was more a showcase for the dancers, which it was. It appears dancers are very passionate, and love dancing. Especially when in a crowd.
So Len, the guy who started it, contacted me to see if I wanted to set up a drop, lights etc and shoot on spec. I thought about it, and came back with a better idea. “Why not give me an area to display at, feed me and my wife, and I’ll shoot all the dancers in action, and give everyone the files.”
Done. It was huge success. Why didn’t I go with his suggestion? Think about it. There were 16 dancers. I’ll go in, bring all my lights, a huge drop, and see if anyone wants to pay me for pics. Ugh. I’d rather go back to dance school.
My ultimate suggestion was, in my oh so humble yet accurate opinion, was a much better solution. Win win all the way, and we got a great meal out of it. Not to mention all that publicity.
I love helping out in our community too. Meeting so many people, getting face time, and displaying my work. That, and Len was so grateful, he gave me a full page ad in his real estate magazine. (yes, that’s his full time, day time job and business.)
You can see some of the images I shot from this event. And the actual ad I ran….
I spoke in greater detail on this subject in the December Mastermind presentation…. replay available HERE for members.
Next year will be even better…..just watch.
Yours in success and in photography,