It seems selling photography is getting tougher and tougher all the time. I know, I see it, experience it and witness some strange behaviors. Questions from clients are revealing. For example, two recent scenarios from our studio and one from another studio who shall remain nameless. “Can I come over take a cell phone picture […]
You don’t really need a studio….but….7 reasons why it’s really cool to have one
It’s true, you don’t really need a studio to be successful in your own photography business. But it sure is nice to have one. Here’s 7 reasons why it’s really cool to have one: You have control…lighting, drops, looks you want to create. To me, it’s like a chef in his own kitchen. I feel […]
How to get a free full page ad for your photography studio…
This is not the first time I scored free advertising in bigger media outlets in our city. I’ve acquired full page ads in magazines, newspapers and most recently a full page 8.5″ x11″ ad in a local real estate mag. This ads are typically very expensive, sometimes running into thousands of dollars for a full […]
Learning to “see” the light and create portrait style lighting on location.
Light is ridiculously simple and infinitely complex all at once. It’s like music, take a few notes and you can create a masterpiece. But you need to know where you’re going, what you want to create. In other words, mastery. Learning to “see” the light. Just like learning to play the piano, or the guitar, […]
Beware the guru…
Easy is a dead end. The norm, the BIG attraction is the easy road. The fastest, easiest and less painful method. Sure, we can and should work smart. But in reality, when things are easy, it can and will cause you pain. There’s a trend in the way we raise our kids these days. We […]
How you find the time to do so much writing?
Peg writes: “Morning Rob, I just want to send you a quick note of thanks for your email blasts, which generally arrive just as I need a shot in the arm and are so full of practical advice and common sense. I don’t know how you find the time to do so much writing, but […]
Podcast with James, Judy and Rob August 2017
How to create sales with your photography in the 4 figure+ range…
Been perusing the information shared last Thursday in the webinar with Maria Sampaio. This happens to me when I attend a great event or a really good movie with a great story or even when indulging in a great meal….yummmmm. It percolates, resonates and stays with me. I get ideas, flashbacks, creative insights….all stemming from […]
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