I hate waste. I think it’s why I can’t stand buffets. They seem so uncivilized and over-the-top indulgent.
I also can’t stand goat cheese in my smoothie.
Let me explain.
I picked up one of those ready to assemble spinach salads for my wife Tina. It had goat cheese because I know she loves some goat cheese in her salad.
She ate about half of it and left me the rest…..for my smoothie the next morning.
I don’t like waste. Whatever she doesn’t eat, I eat. We signed a contract when we got married that guaranteed I got to eat whatever she doesn’t.
It’s our deal and we signed off on it.
I checked her leftover salad for goat cheese, and alas, she had planned well.
Anticipating she’d be sharing part of it she avoided the cheese in my portion. Smart.
Waste can come in many forms. Especially in business.
One of the biggest wastes in business is in marketing. Mainly, because we think there’s an easy solution. We can “buy” our way to success.
Throw money at it.
This is waste. Throwing money at new equipment, big ads, new logos, courses….
Yes, sometimes we need courses, lenses and ads.
But without the goat cheese.
*The July lighting mastermind is locked and loaded HERE
*July presentation on selling (this is good!) with Maria M is also locked and loaded HERE
Robert N. Provencher – Your Master Coach Marketer
“If you want to be a profitable and successful photographer, then study profitable and successful photographers.”