Think of your photography business as a Swiss Army Knife. Many tools, each one doing a specific job.
A versatile tool that comes in handy.
Your photography business can be like a Swiss Army Knife too. In other words, it has many tools, each one with a specific niche purpose, each one unique onto themselves.
Having a photography business that is multipurpose and versatile is the very best way to create a successful business that will sustain you and your family and constantly be profitable.
Dan Kennedy always said that the worse number in business is one. Never be dependent on one market. If it goes away, you’re doomed.
In other words, create as many niches as you possible can.
Here’s a short list of some key essentials when picking a niche market:
- Have a market you can get your arms around. If it’s too broad and big, then you can’t really target them. Likewise if it’s too small.
- Make sure the market is hungry. If they don’t want what you have, it isn’t a market.
- Create offers and promos. And make them irresistible. This is one of the keys to good marketing. I sometimes call it widgetizing. It’s re-defining a product that makes it easier to “get” so your market can understand it and act on your offer.
- Have as many “niches” as you possibly can. Make sure you can deliver a quality service on each one. Often, your clients won’t even know about the others areas you specialize in. Doesn’t matter. They perceive you as the expert in that specific area.
This plays out in many ways. You can be branded as a wedding photographer who shoots with a specific look or style that brides love.
You could offer cool programs like the babies first year wall panel, kreative kids klub, toddler panel, five year family plan, and variations or levels on each one.
Slicing and dicing your offers to ascension marketing strategies helps too.
Families, fairies, theatre, headshots, real estate, editorial photography are all possible areas.
The real secret to niche photography is versatility and and marketing. You never want to market on “sameness” either. Stand out above the crowd.
You never want to market on price either. Yes, offer good value. But never make price your main value driven message. This will weaken you and eventually make you broke.
And we don’t want that, do we?
Robert N. Provencher – Your Master Coach Marketer
“If you want to be a profitable and successful photographer, then study profitable and successful photographers.”