I always said my photography studio was like a swiss army knife. A “multi-purpose” studio for lack of a better term.
Instead of specializing in a major niche, I specialize in many niches. Families, fairies, babies, commercial, weddings, boudoir, ice fairies, medieval sessions, headshots, theatre photography, seniors and more….much more.
And now pop-up weddings. (More on that in my marketing mastermind replay mentioned below)
I need to take this approach. It keeps me profitable, relevant and busy.
I could specialize and carve out a profitable niche. You know the saying, it’s true: “There are riches in niches.”
But I would need to move to a larger area where the population base would support a niche.
For now, and likely for a long time, I’ll stick around my blue collar mining community.
I’m happy here. Everyone knows me. And loves me. I know, they tell me, and they pay me.
I talked about this in the yesterday’s recorded Marketing Mastermind presentation, where I showed many of the on going marketing adventures from my own little studio in my own little community.
Every month I have a mastermind marketing and a mastermind lighting presentation.
It’s like nutrition for the soul and for success. I need it. I hope you do too.
See you on the inside.
Robert N. Provencher – Your Master Coach Marketer
“If you want to be a profitable and successful photographer, then study profitable and successful photographers.”