Tools for growing a photography business
I’m on fire.
Last week I wrote about the Books & Beans Effect, and the “Anvil Effect”, and other obvious reasons why businesses fail.
These, as mentioned, are influences that I’ve observed over the years. And am now sharing my infinite wisdom with you, my eager and passionate friends in photography & business.
[Read more…]I grew up around business. My grandpa was always in business, he and his brother since forever. (picture of them below, pre WW1, with some random dude).
My six uncles, most of whom were also all in business.
It’s a culture, mindset that’s a part of my life since I was young. This played a big role in me transitioning into being self-employed since I was in my early 20’s.
[Read more…]
The best photo marketing
replays of 2018
Here is is. I’ve gone through the presentations and mastermind meetings in the last year and drug up the best of the best in my o so humble yet accurate opinion. These are replays for members.
If you’re not a member, and want in, let me bribe you. Use the coupon code freenobs and save the initial sign up fee. GO HERE
That gets you in for a meager twenty bucks (canadian funds no less).These are just few from the last year. There are hundreds + hundreds more, AND online coaching in the forum.
One of my faves, Danny Rabalais (mainly on volume photography)
“That dumb little bike ride created $5,000.00 in sales.” with Maria Sampaio
2 Lighting MasterMind replays with James Hodgins-
he’s the co founder of nobs and knows light like few others I know…
James Hodgins first presentation here
One of my favorite photographers Dave Junion
Nancy Tillberg….She’s amazing.
“Loved the webinar with Nancy Tillberg. Wow! She is such an incredible inspiration.”
Ted Linczak Mastering off camera lighting.
Notice a trend? It’s not about me.
Even though I run a busy Six Figure photography studio.
I love probing, chatting with and revealing nuggets of real world wisdom, marketing and lighting strategies from other photographers.
Enjoy and see you in the new year with some exciting new events, meetings and guests.
Robert N. Provencher – Your Master Coach Marketer
I noticed a trend these days. And it’s not good.
It appears many folks don’t want and don’t have much patience for family portraits.
Adults seem to hate having their picture taken. Even when with their families.
I could be wrong, but I think I’m mostly right. Priorities are changing.
Cell phones are ruining us all. In this faced paced world, the old adage is new and relevant: “People will take ease over quality everytime.”
My attitude is three fold:
It is what it is. Can’t change it, so adapt we must.
Follow the path of least resistance, water flows downhill.
Find the market that matters
And more.
Don’t get me wrong. We’re still shooting families in our studio, especially the legacy multi-generational family gatherings. It’s just that I detect these subtle changes.
A few ways through this in my oh so humble yet laser accurate opinion is to maintain promotions for families, fairies and such. Don’t sit back. Get at it! Maybe I need to work harder for each booking, but hard work never killed anyone.
Promotions and marketing are in fact the solution.
Maria S has a solution. She outlined it a few months ago when I had her on our marketing mastermind, now available for members HERE.
(one simple idea while out for her bike ride converted one simple family session into a $5,000.00 sale…pure genius!)
Fairies are a thing for us (that image above, in this email, is a current sample- one of many). I just shot over 50 in the last ten days.
We’re up to out eyeballs in fairy orders and I recently shared, as I usually do, my latest fairies workflow, with template download.
For members of course….GET IT HERE once you login.
Next week I am planning on bringing James Hodgins (he keeps bugging me, he has so much to share!) back for a marketing mastermind on selling, educating your clients, attracting the best market and creating ‘perceived’ value. And more.
More on that date coming soon.
Stay tuned, stay frosty my fiends and friends in photography.
Robert N. Provencher – Your Master Coach Marketer
“If you want to be a profitable and successful photographer, then study profitable and successful photographers.”
Think of your photography business as a Swiss Army Knife. Many tools, each one doing a specific job.
A versatile tool that comes in handy.
Your photography business can be like a Swiss Army Knife too. In other words, it has many tools, each one with a specific niche purpose, each one unique onto themselves.
Having a photography business that is multipurpose and versatile is the very best way to create a successful business that will sustain you and your family and constantly be profitable.
Dan Kennedy always said that the worse number in business is one. Never be dependent on one market. If it goes away, you’re doomed.
In other words, create as many niches as you possible can.
Here’s a short list of some key essentials when picking a niche market:
This plays out in many ways. You can be branded as a wedding photographer who shoots with a specific look or style that brides love.
You could offer cool programs like the babies first year wall panel, kreative kids klub, toddler panel, five year family plan, and variations or levels on each one.
Slicing and dicing your offers to ascension marketing strategies helps too.
Families, fairies, theatre, headshots, real estate, editorial photography are all possible areas.
The real secret to niche photography is versatility and and marketing. You never want to market on “sameness” either. Stand out above the crowd.
You never want to market on price either. Yes, offer good value. But never make price your main value driven message. This will weaken you and eventually make you broke.
And we don’t want that, do we?
Robert N. Provencher – Your Master Coach Marketer
“If you want to be a profitable and successful photographer, then study profitable and successful photographers.”
Frequency separation is a photoshop strategy that seems all the rage. Some embrace it, others can do without.
Many, like myself, found it very complicated at first, however I wanted the “look” and end results it offered. Problem is, it seemed very complicated.
So, I deduced it to a fast, easy, simple and effective solution. Here it is.
I even created a photoshop action which I now use on almost all my sessions and reprints, from families, to executive, fairies, commercial, medieval portraits….you name it. It works!
A video:
The action I mentioned HERE
NOTE:
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Here’s some of the samples where I used this action:
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I came up with a take on these 7 productivity tips, sent to me by Robin Spencer, based on this article by the same name.
I shot this while down in Costa Rica on holidays…..
Productivity tips for photographers, and for anyone really…enjoy…:
I hear it all the time. “SEO doesn’t work anymore. It used to work when Friends was on TV back in the day, but not anymore.”
A bigger lie has never been uttered. I know it’s a lie, I seen it in my photography business.
And so has Scott Crosby, and his SEO students (He teaches an online SEO class for photographers and is fast becoming the dominant leader on this topic).
I’ve been playing the SEO game for a long time. So has Scott. And he has more knowledge in his right pinky than I have in my entire pea brain.
The thing is, this works. Still. Very much so.
Join us tomorrow night, Tue, Feb 6, 2018 9:00 PM – 10:00 PM EST Scott will be presenting a strategy overview on SEO strategies for photographers.
This is an overview, since his entire course is much more in-depth.
However, the fact is, these strategies are relevant for anyone wants to dominate the SEO game in their area.
Some topics:
*Dominate your local search results
*Make Google love you!
*95% of your competition is not paying attention or is clueless when it comes to seo *Educate google all about your business
This is a must attend for the serious student of photography marketing.
JOIN US HERE
Robert N. Provencher – Your Master Coach Marketer