I noticed a trend these days. And it’s not good.
It appears many folks don’t want and don’t have much patience for family portraits.
Adults seem to hate having their picture taken. Even when with their families.
I could be wrong, but I think I’m mostly right. Priorities are changing.
Cell phones are ruining us all. In this faced paced world, the old adage is new and relevant: “People will take ease over quality everytime.”
My attitude is three fold:
It is what it is. Can’t change it, so adapt we must.
Follow the path of least resistance, water flows downhill.
Find the market that matters
Don’t get me wrong. We’re still shooting families in our studio, especially the legacy multi-generational family gatherings. It’s just that I detect these subtle changes.
A few ways through this in my oh so humble yet laser accurate opinion is to maintain promotions for families, fairies and such. Don’t sit back. Get at it! Maybe I need to work harder for each booking, but hard work never killed anyone.
Promotions and marketing are in fact the solution.
Maria S has a solution. She outlined it a few months ago when I had her on our marketing mastermind, now available for members HERE.
(one simple idea while out for her bike ride converted one simple family session into a $5,000.00 sale…pure genius!)
Fairies are a thing for us (that image above, in this email, is a current sample- one of many). I just shot over 50 in the last ten days.
We’re up to out eyeballs in fairy orders and I recently shared, as I usually do, my latest fairies workflow, with template download.
For members of course….GET IT HERE once you login.
Next week I am planning on bringing James Hodgins (he keeps bugging me, he has so much to share!) back for a marketing mastermind on selling, educating your clients, attracting the best market and creating ‘perceived’ value. And more.
More on that date coming soon.
Stay tuned, stay frosty my fiends and friends in photography.
Robert N. Provencher – Your Master Coach Marketer
“If you want to be a profitable and successful photographer, then study profitable and successful photographers.”