“Look, there’s a monkey in the yard!”

We’d always freak out when we’d see a monkey. Or, an entire family of them. Because we had never seen many before.

Now, it’s routine.
We see tourists who haven’t been in Costa Rica very long stopping, pointing and oooohin and aaahing.

Last month, while in Costa Rica, a monkey walked right into our condo complex, casually strolling along. I barely took notice.

Other’s were freaking out. I was happy for them. When they go home they can show everyone. “Look, there was a monkey in the yard!”
Fun times. Monkeys are cool.

We can apply this to marketing our photography business.
What is it you can do that is so unique and different that your clients and community would stop and say: “Look at this! This is so cool….”
The way people freak out when they see a monkey in the yard. Same idea.
It’s one reason why using direct mail, you know, old fashioned, spit glued stamps, hand addressed mail to clients and leads, stands out. Because of several reasons…one, not many use it anymore. And many think it’s dead and/or dying.

Well, it’s not. People getting cool stuff in the mail.
Especially when it looks like grandma mailed it. Not some cold, sterile, corporate mailer. (Who do they think they’re fooling?)

Make your marketing stand out the way monkeys in the yard do to tourists.
Be the monkey….