RecentIy I wrote about the “Anvil effect”.

Over the years I’ve taken notice of obvious reasons why businesses fail, falter and f*ck up.

Many of these are obvious as day, and reveal fundamentals that span all industries.I hope they help you in your photography business.

As part of this series I give you, the “Books & Beans effect”.

Books and Beans was a small cafe style restaurant in our city that boasted one of the best pastrami on rye sandwiches. You could come in, order a coffee, sit at a wooden homey table and read one of the books in the bookshelves.

This worked for many years. They seemed to thrive. Until…..someone in their infinite wisdom, likely from the accounting department, decided to reduce the quantity of pastrami.

Maybe they thought no one would notice. Maybe they thought we were stupid. Maybe they thought that, for whatever reason, this was how you increased profits. By reducing the very thing that is the very reason why people come there.

All reasons that rank way up in the highest levels of marketing screw ups.
This narrow minded, short term thinking always leads your business down the road of ruin.

Instead of finding creative ways to “keep the pastrami in the sandwich”, they took the easy, short term road. It wasn’t long before people stopped coming. And sales dropped. And the doors closed.

Sad, but true. Opportunities get lost because of mis-guided attempts to increase profits. Instead of increasing the client experience and maintaining a quality product, they completely missed the mark.
And lost their market.

No market, no business.

Yours in success

Rob