Friends in photography, NObs photo success member Hark Nijar asked for help choosing images for his new studio walls. I, as usual, love turning just about any topic into a webinar. And that's exactly what I did. This Thursday, 7:00PM EST. Members only. We'll talk about his wall samples, the importance of using best practise when choosing samples, and other questions re: marketing, growing and expanding a new thriving photography business. Thursday, Sept 12th, 2019 at 7:00PM EST Members login go here for link: https://photosuccess.com/forums/the-digital-rants-and-raves/choosing-best-images-for-studio-wall-meet-up-with-hark/ Not a member? Why not join us: https://photosuccess.com/ See you then! Can't make it? I plan on recording and posting the replay in the forum. Yours in photography and success, Robert Provencher
Bootstrapping. Innovating. Plunging into new markets.
I love sitting around the kitchen table and chatting about new ideas,
promotions, strategies and markets.
The temptation to getting off track is real….and one of the biggest mistakes is throwing money at an idea because we’re anxious, impatient.
I was chatting with a local photographer about this very idea. How I loved creating business this way. And, to be honest, one of my superpowers is the ability to determine how much to throw at an idea to see if it has life, without going overboard and over budget or becoming impatient and unrealistic in expectations.
RecentIy I wrote about the “Anvil effect”.
Over the years I’ve taken notice of obvious reasons why businesses fail, falter and f*ck up.
Many of these are obvious as day, and reveal fundamentals that span all industries.I hope they help you in your photography business.
As part of this series I give you, the “Books & Beans effect”.
Books and Beans was a small cafe style restaurant in our city that boasted one of the best pastrami on rye sandwiches. You could come in, order a coffee, sit at a wooden homey table and read one of the books in the bookshelves.
This worked for many years. They seemed to thrive. Until…..someone in their infinite wisdom, likely from the accounting department, decided to reduce the quantity of pastrami.
Maybe they thought no one would notice. Maybe they thought we were stupid. Maybe they thought that, for whatever reason, this was how you increased profits. By reducing the very thing that is the very reason why people come there.
All reasons that rank way up in the highest levels of marketing screw ups.
This narrow minded, short term thinking always leads your business down the road of ruin.
Instead of finding creative ways to “keep the pastrami in the sandwich”, they took the easy, short term road. It wasn’t long before people stopped coming. And sales dropped. And the doors closed.
Sad, but true. Opportunities get lost because of mis-guided attempts to increase profits. Instead of increasing the client experience and maintaining a quality product, they completely missed the mark.
And lost their market.
No market, no business.
Yours in success
Reality sucks. Or does it?
If you’re smart about it, you can see things for what they are, and learn. Grow. Prosper.
And be accurate in your thinking. Or struggle endlessly trying to grow your business. Never really knowing why the crowds never show up to buy your thing.
Let me explain.
The photography industry has been going through some big changes in the last few decades. We’ve gone from mainstream to extremes.
Let me explain.[Read more…]
It’s a fact of life, we all get older, we change, and many things change around us.
Take the wedding industry as example. I used to be the young buck booking more weddings than I can handle.
Nowadays, not so much. Ageism? Competition? Too many younger more handsomer young bucks & buckettes and too many cell phones?[Read more…]
Baby portraits don’t really work for me much anymore. They are long, hard and, well, a flooded market. There are a million baby photographers within five square miles of my studio. Likely yours too.
I don’t really mind competition. It motivates me to stand out, create offers that are unique and constantly find ways to hone and refine my sales message.[Read more…]
It’s getting bad out there. But it’s been getting bad since, hmmm, 2001 when I first went digital.
I’m sure they thought the same thing when 35MM entered the scene way, way back. Fearing these new cameras would forever change their industry. Which it did.
Or back, way back, when electronic flashes replaced gun powder as a better, safer, lighting source for photographers.
Everything changes. We all know that.[Read more…]