Tools for growing a photography business
When people start believing their own PR and they think they know it all, and they have all the answers, watch out.
Delusions are destructive. Accurate and rational thinking is the antidote.
That, and being honest with yourself.
When you’re starting out as a photography studio, there’s a real value is saying yes to everything.
Don’t confuse this with giving all your work away for free. Say yes to selling, shooting and learning.
[Read more…]John Ratchford is good with metaphors.
In the last marketing mastermind presentation I hosted with John, where he revealed some of the best photography marketing strategies he used to ramp up his business to the point where he’s so busy, his words:
“I’m drinking from a fire hose…”
It’s always been more about business than the art. Few really get this.
I’ve seen so many photographers get caught up in the ego side of things and lose focus.
[Read more…]Yesterday’s marketing mastermind with John Ratchford was inspiring. No, scratch that. It was beyond inspiring.
I’ve been trying to get John on a presentation since June. Why? Because I know John. He knows how to market and build a profitable photography studio. I know this because I’ve had him on twice before. And I follow him online.
[Read more…]Friends in photography,
Have you noticed how many photographers are coming out of the closet and eager to sell you their marketing program?
The way I figure it, if it’s so good, why are they selling it? Me, I like following people who are in the trenches fighting the good fight.
[Read more…]There are two questions we need to ask:
1- What’s going on?
2- How much do I care about what’s going on? Should it matter to me and my life, my goals, my quest?
Sounds selfish and narrow minded. I know. But the truth is I can’t make the world, or my world, a better place until I look at myself and make it a better place.
[Read more…]