It’s a fact of life, we all get older, we change, and many things change around us.
Take the wedding industry as example. I used to be the young buck booking more weddings than I can handle.
Nowadays, not so much. Ageism? Competition? Too many younger more handsomer young bucks & buckettes and too many cell phones?
Fact of life, and fact is, I don’t really care much. We’re busy. I like to think we planned well too. And marketing was a big factor.
Some things never change. Quality of product. Reliability. Experience. Connecting one on one. Finding new markets.
And learning, growing and personal growth.
We evolve or get a real job.
Tina and I started Pink Door Weddings. She’s now a wedding officiant and we now offer Pop Up Weddings. It appears to be a thing. Who knew? We didn’t. Until we did. And now, it’s a thing.
We’re booking more weddings than ever. Under a new brand and new package.
I am reminded of what John Ratchford said to me years ago when I asked how he markets in an area with 48% unemployment.
He sez: “I focus on he 52%.” Smart. Very smart.
Where YOU focus is where you will grow. Focus on the past, on grievances, on the way things USED to be done, you might end up at a dead end.
Focus on change. Real change. Yes, change is hard. So is life and business.
One of the best ways to embrace change is to plug into what other photographers are up to. I’ve always been like an annoying little five year old bugging his mom or dad for answers to a question…..
Hence, why I keep running these FrontLine interviews.
TONIGHT, at 7:00PM EST, JOIN ME as I chat with an amazing artistic scenic photographer Deborah MacEwen…..
A few days ago I ran an unscheduled Lighting Mastermind.
But, I recorded it for members. In it, I reveal in 1.5 hours all the strategies I’ve been using, struggling with or contemplating on in REAL, profit making photography sessions.
That replay is HERE for members
See you on the inside!
Yours in photography,