When you have a great marketing plan, and you implement, but you have a crappy photographic product, you’re simply speeding up the process, the time in which the market place discovers how crappy you are.
Likewise, if you have a great product, superior, best of the best top shelf, and you have no marketing, you’re speeding up the process in which your bank account gets drained.
No money honey.
The goal, obviously, is to deliver a product, a service, that folks will want.
And, then ramp up the marketing game.
And take their money.
Some photogs are very, very good with their cameras. And yet they have the erroneous belief that because they are good the market will find them, and delivery buckets of cash to show how much they appreciate them.
D-uh. Maybe on another planet.
Here on earth, where we need to shake the money tree to make dollars fall to the ground,
marketing is everything.
Everything. Unless it’s a just a hobby, then that’s different. I’m ok with that.
But we’re talking about business here. Stay with me.
Back to creating a great product, one that folks want.
I do see a ton of crap out there. A ton! I’m sure you know what I’m talking about.
Maybe you’re guilty of delivering crap too. Sometimes? Knowing this is valuable.
Let’s be honest. It’s the only way to get ahead.
If you’re not happy with your work, hold off on the marketing. For now.
Focus on getting better. Get goalz. Get serious and get focused.
And getting better requires honesty. Of course, the best place for honesty is the marketplace where they get to vote with their wallets.
Another great place to find honesty is feedback from real, legit professional photographers who are in the war zone everyday slugging it out, toe-to-toe, belly-to-belly with real paying clients.
It’s one of the reasons why we run a monthly bull pen contest. And why I run a photography forum.
Not a forum where everyone gets together and gloats, bloats and braggz about how good they are.
A place where you get to post images for feedback. Or, share your success stories with others.
No bull. Little ego.
Those things get in the way.
But it’s hard working on yourself. It hurtz. I got so butt hurt the first time I entered my prints into competition I thought I was doomed.
Of course, I thought my images were the bomb. Hence the problem. Me.
Once I got over that, and kept working on me, and my big ‘ol ego, things got better.
Much better. As in ninja grade better.
Yours in photography and success,