People do business with people they know, like and trust.
It’s that simple.
Your challenge? Create your brand as a photographer known in YOUR community that folks can trust.
Not one based on best price. Not one based on “best equipment”….etc etc
Trust. Trust that you’ll deliver the goods.
Create offers that make sense, and shamelessly put them out there. Shy photographers have skinny kids and small bank accounts.
Create a personality, a smile, and a presence that elevates your brand, enhances the trust and creates a bond with clients.
Whether you like it, agree with it or not, it doesn’t MATTER.
THEY will judge you, consciously or subconsciously, based on these criteria.
“Should I trust this person? Who are they? What are they selling me? Why should I give a hoot?”
Start there.
And if you’re struggling with creating images that people want, here’s a solution for you:
This Thursday, February 23rd at 9:00PM EST we’re hosting another Bull Pen Print Critique.
Three world class, battle scarred, experienced photographers will give you no-holds-barred feedback. With plenty of love and respect mind you. But honest.
We have limited spots for entries and unlimited room for anyone who wants to attend and simply watch and learn
Details on entering and registering are here.
Yours in photography and success,
Robert Provencher
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