My wife Tina was in ground school, taking her pilots license a few years ago.
Yup, she wanted to fly planes.
She was going be a pilot.
Go figure. (I told her I had no intentions of flying with her.)
She eventually came to her senses, did the math (being the sensible accountant that she is), and decided to pack it in.
What was she thinking?
Flying is cool, I’ll admit. I’d rather leave the flying to others.
And in many ways it’s similar to running a business.
Let me explain….a plane has two wings. Both essential for lift and control.
Metaphorically, your business has two wings. Both also essential.
Take one off, and you got a hobby.
To make profits, to make your plane fly high into the stratosphere, you need to have a balance between your core products and services and……marketing and sales.
Take one away, or, make one smaller, heavier, lighter….well, you get the point….balance is key.
Focus too much on the marketing, less on the product, and you’re speeding up the process in which the marketplace finds out you have a crappy product.
Likewise, focus too much on the product, say, technical and artistic mastery, well, yes, you might gain the love, attention and accolades from your peers in the industry and associations….
…but you risk having little to no shekkles in the bank account, like an abandoned ghost town.
Having a killer product isn’t enough. Having killer marketing isn’t enough.
You need BOTH. Like an airplane.
Yours in photography and success,
P.S.Marketing is everything. I’ve created many manuals, videos, presentations and masterminds focusing
in on the importance of marketing for members of noBsphotosuccess inner circle forum (login first) HERE