I am in the middle of decorating our studio reception. New wall samples, decor and furniture…the whole dealio.
This is very important to me. Why? Because I want to make money.
I want my photography business to thrive.
It’s that simple really. Having the right studio reception area and wall samples is of paramount importance to me.
Every photographer who is serious about selling their services for top dollar needs to take this message very serious.
I thought it a good idea to revisit Tana Lemay, the queen of studio decor. She’s good. In my oh so humble, yet accurate opinion, she’s the best there is at this game.
Couple years ago I had Tana do a presentation called: “Principles OF Design”
She mentioned the NUMBER ONE, the big KAHUNA, the grand daddy of all elements of design….drum roll please…..HARMONY.
This is hard to describe however. But she gave an excellent analogy….
You walk into a room, and it just feels right. The brain resonates and all sorts of synapses fire off in glorious harmony and visual dance.
I couldn’t help but think of the time my wife visited a spa in Costa Rica…..and she comes home and described it to me. Sounds like heaven!
Have you ever been to one? You know, you walk in, and it’s like …wow! What a place….!!
We, as photographers need that.
Why? The main reason is it reflects the quality of our work and more importantly it advances the sales process.
Tana also mentioned that the industry is doing very well. We looked at some images from other studios that are well designed (you need to see this to believe it) and there are many, many successful studios out there.
She did say she speaks with many photographers who are in their first or second year, and she often doesn’t get them as clients for another year or two.
But eventually they do come to her (her company delivers some of the best framing services out there.
Very exclusive, attractive and she only sells to photographers, not to the consumer market.)
Why? Because many aren’t ready. Many, she told me, are not serious about their studios yet. They need confidence.
They need to make that “switch” where they realize they can’t sell their services for $200.00 for a CD of digital files.
She said, tongue in cheek, “bottle confidence and sell it to photographers and you’ll make a million tomorrow…”
Like I said, there’s a ton of gold in what she said.
Yours in photography and success,