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The problem with photography today…

May 3, 2017 By Robert Provencher 2 Comments

I can tell you exactly what the problem with photography is in today’s day and age.

It’s simple really.

Everyone thinks it’s all about the equipment. Or awards. Or flakebook likes.

It’s the everyday mindset of the everyday person. Even cell phones are considered good cameras. And rightfully so. They are. Very, very good.

Have you seen the IPhone ads at the movies? Last week my wife and I were settling in to watch “Beauty and The Beast” and after the epic IPhone promo played I turned to her and said: “Welcome to the future of photography.”

Fact is, the future is already here.

Knowing this, your mission, should you choose it, is to creatively and with innovation find ways to market a product and service that completely contravenes and goes against this mindset.

Run it like a business.

One that when your client or prospect sees your offer, says:

“Oh, I get it! Those are amazing. I could never get that with my Iphone or the new Canon Rebel my nephew just bought at CostCo….”

To run a successful photography business takes:

  • up to five years, maybe more. It’s not a one day garage sale
  • the right person. Not everyone is cut out to brave the cold and fight the forces when it comes to being in business for yourself
  • know publicity…both on the organic one on one word-of-mouth level all the way up to big media
  • know how to sell with confidence. Who you are is vital. Your core essence transmits this truth like
    a radio beacon. Cherish it. Work it.
  • know how to create amazing photographs that when clients sees them they know it’s NOT THE SAME.
  • They know it’s more than just having a good camera. And they want them.
  • marketing savvy and innovation. Not industry wide copy cat marketing. I’ll say it for the tenth millionth time….“Marketing Is Everything”
  • create offers and pitches that get clients calling
  • build market position..or call it branding…or top-of-mind marketing…whatever you call it, it ain’t a new thing. Been around since forever. It’s basically what they, the masses, in general, think of YOU and your  photography business.

And I’m only scratching the surface. There’s more, much more.

And if you want to know how I created, built and continue to maintain a solid photography studio business in my small blue collar community, I have put together a ton of information for you…

There’s a LOT of information here. And I warn you, it’s not for the faint of heart.

But only for the truly dedicated.

Are you dedicated?

Yours in photography and success,
Robert Provencher

“If you want to be a profitable and successful photographer, then study profitable and successful photographers.”

Filed Under: WrapUp Tagged With: make money with baby photography, photography business, photography competition, photography forum, photography marketing

Comments

  1. Ann-Marie Cruickshank says

    October 30, 2017 at 11:21 am

    Hi Robert,

    I saw you on YouTube and I followed the link to your website, and have since been trying to Join You. The checkout cart says I have to register and when I try to register, the registration link says for members only.

    Could you help?

    Thanks!

    Ann-Marie

    Reply
    • Robert Provencher says

      October 30, 2017 at 12:31 pm

      Ann-Marie…ddi you use the sale letter page with checkout link? http://photosuccess.com/joinus/

      Reply

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