I can tell you exactly what the problem with photography is in today’s day and age.
It’s simple really.
Everyone thinks it’s all about the equipment. Or awards. Or flakebook likes.
It’s the everyday mindset of the everyday person. Even cell phones are considered good cameras. And rightfully so. They are. Very, very good.
Have you seen the IPhone ads at the movies? Last week my wife and I were settling in to watch “Beauty and The Beast” and after the epic IPhone promo played I turned to her and said: “Welcome to the future of photography.”
Fact is, the future is already here.
Knowing this, your mission, should you choose it, is to creatively and with innovation find ways to market a product and service that completely contravenes and goes against this mindset.
Run it like a business.
One that when your client or prospect sees your offer, says:
“Oh, I get it! Those are amazing. I could never get that with my Iphone or the new Canon Rebel my nephew just bought at CostCo….”
To run a successful photography business takes:
- up to five years, maybe more. It’s not a one day garage sale
- the right person. Not everyone is cut out to brave the cold and fight the forces when it comes to being in business for yourself
- know publicity…both on the organic one on one word-of-mouth level all the way up to big media
- know how to sell with confidence. Who you are is vital. Your core essence transmits this truth like
a radio beacon. Cherish it. Work it.
- know how to create amazing photographs that when clients sees them they know it’s NOT THE SAME.
- They know it’s more than just having a good camera. And they want them.
- marketing savvy and innovation. Not industry wide copy cat marketing. I’ll say it for the tenth millionth time….“Marketing Is Everything”
- create offers and pitches that get clients calling
- build market position..or call it branding…or top-of-mind marketing…whatever you call it, it ain’t a new thing. Been around since forever. It’s basically what they, the masses, in general, think of YOU and your photography business.
And I’m only scratching the surface. There’s more, much more.
And if you want to know how I created, built and continue to maintain a solid photography studio business in my small blue collar community, I have put together a ton of information for you…
There’s a LOT of information here. And I warn you, it’s not for the faint of heart.
But only for the truly dedicated.
Are you dedicated?
Yours in photography and success,