You know the scene, where you turn around and (CUE IN LOUD MUSIC) there’s a person STANDING right there, behind you!
MY wife does that to me all the time. She’s so quiet. She doesn’t walk.
She floats. Scares’ the beejeesus outta me EVERYTIME.
I was thinking, the same strategy applies to marketing your message to your clients in your photography studio.
Sneak up on em, totally UNEXPECTEDLY….but without the loud music and the BIG scare.
How? Simple….home delivered studio newsletters.
Not emailed. Delivered, in their mailbox, with a real, spit glued stamp.
I call this sending them love. Make it real, make it authentic.
NOT like those corporate real estate or insurance company newsletter….yuch! Fake!
Why it works? It’s unexpected, shows your care, tangible and communicates
in person (in a sense) to your clients and leads.
If you care, really, really care about your clients and the growth of your photography business, you WILL go the extra mile.
Yours in photography and success,