Let me get straight to the point…..7 mistakes photographers make.
1- Market Too Soon
This is a newb mistake. They start doing all sorts of marketing, and spending money on ads and other “magic pill” solutions…..when the truth is….their work is crap.
Increase the marketing too fast, and you’re only speeding up the process with which the marketplace finds out how crappy you are.
2-Not Market Enough
Another mistake. Often with established photography studios.
They sit back and think: “Yea, we’re so dam good we don’t need to lower ourselves.”
What a load. It’s all fine until the eventual winds of destiny come blowing into their studio business and all is gone because we sat on our laurels.
Listen, everyone needs to market. Always….publicity, networking, greeting cards, social media, offers, clubs and programs, monthly offers, specials and themed portrait offers, affiliation strategies….
All you need to do is lose the ego, get on the marketing mule and go panning for gold. No one is immune to this.
3-Suffer From Technitis
Way too much focus on gear and processes. ’nuff said.
4-Pursue Wrong Markets
I love the story from my good friend Alicia Birch, from Australia.
I’ve had her pitch in and help me with a few coaching calls, and she told us about how she used to photograph horses. Yes, she made some money.
But not much.
The reality is, it’s not a large market. Sure, she could offer some sessions as horse themed photography sessions, or shoot the occasional show, but to niche in that area is a losing proposition.
5-Copy Cat Syndrome
I call this marketing incest. We see another photog we admire, and do everything like them instead of creating our own style, our own voice.
Our marketing gets dumber, watered down and weaker because of this. Our style doesn’t sing and resonate. Be true to yourself and shine. It takes courage. Brass balls.
6- Lack Big Picture Vision
Michael Gerber wrote one of the best business books of all time…The E Myth. Read it if you haven’t yet.
In it he tells how it’s vital for all businesses to envision what their (photography) business will look like five years from now.
This is a powerful exercise. And it forces us to use our imagination. No one else can do this for us. Only we can.
7-Fail To Treat The Craft Like A Business
This is common. So many don’t get this and it’s likely the number one reason why photography “businesses” fail.
It’s a business. You must make a profit. The final vote goes to the client who opens up their minds and hearts and votes with their wallets….over and over…
Their is no shame in making money.
It’s a business.
Get it and you’re on the right track.