Marketing is all about coming up with offers and creating products that clients want.

What is the family by the falls photo promotion you ask?

I dunno…I made it up. Last year.

And it worked. So, we tweaked, modified and ran it again this year. Kaching.

Marketing is all about coming up with offers and creating products that clients want. Products that have very desirable benefits. The benefits will be your main marketing message.

I talked about this promotion in last years Marketing Mastermind meeting.

And will be talking about it some more, as update, in the next, soon to be announced, November marketing mastermind.
The point it, you need to try different ideas.

No orders or instructions will come down from over yonder or above with marketing direction. You, I, we all, as professional photographers who rely on our photography marketing to live, need to create and be responsible for marketing.

It’s what makes the wheels turn.

The family by the falls promotion was just one of many strategies I hammered away at this fall. This, among many others.

I love the saying from Dan Kennedy: “Don’t look for one strategy to get 100 clients. Use 100 strategies to get 1 client.”

I’ll admit, this lifestyle is not for everyone. It’s too uncertain and unstable for many.
I get it.
But know this, in order to succeed in business you need to become a marketer. And it’s a skill, not something you’re born with. You get better with time.

“If you want to be a profitable and successful photographer, then study profitable and successful photographers.”