Let me tell you about a cool story on marketing, from a pencil artist…no less.
I listened to an interview with this dude named Owen Garratt.
This guy is one cool renegade.
Turns out there’s money in art. Even in pencil art, his main product.
Owen is probably the first pencil artist you ever met who makesa hefty six figure income. Better than most photographers.
We can all learn.
One thing I’ve alw ays believed, taught and am on the same page aswith Ow en, is the idea that the business side of art is just as valuableas the art itself.
Hey, even the Sistine chapel was a paid gig, says the man.
Owen makes an interesting point about creativity.
He says creativity and art is nothing more than solving problems.
When you get right down to it, isn’t that what all business is?
He also states that inspiration and creativity is not some bolt from the blue.
Not so. The truth is, there is no creativity, no inspiration.
It’s all around, been around and has been in existence for a long time.
Artist tend to be their own worst enemies…. we join old boy clubs and associations and get stuck in our ways.
Aahhheeem…..photographers? Us? Naawwww. We ain’t got no big bloated egos.
When I first realized this and started to ramp up the marketing,I felt like I was neglecting the “art” in photography.
Truth is, I was doing something very, very wise. And Owen makes this point throughout his interview.
When I took the marketing more serious, some seriously cool things started happening:
*I made more, way more money
*I started getting more creative. Indeed. Success breeds creativity.
*I started getting more respect from peers, people in my community,
my clients, my family….
It was like a tide that lifted me. And one that lifts us all when we realize that it just ain’t about the “art”.
This is not a mystery. Try it yourself and see. Like I did. Like Owen, the prosperous artist.
Robert N. Provencher – Your Master Coach Marketer
“If you want to be a profitable and successful photographer, then study profitable and successful photographers.”