Here’s a cool thing:

Any time one uses irrelevant statistics, stories or testimonials to bolster a cause or pitch is called the “Lupini” effect.

Like right now. I just made that up. It’s complete bull.

There is no Lupini effect.

It’s a product of my imagination and the name derived from one of my recent sessions, the Lupini family. True story.

I just thought it sounded cool. And I think I also may have dreamed about it too.

(Five hundred years ago they’d burn me at the stake for these crazy ideas.)
Okay, work with me. Call it whatever you want, (for now let’s call it the
Lupini effect….why not….), but for the sake of argument, let’s say there
is a legit area in life where one uses irrelevant content to bolster their argument.

In wider circles this may be called the finer art of bullshit. Or, maybe, hyperbole.

Some like to take two complete separate ideas, bring them together, and make a new premise.
This is called “conflating.”…or…”correlation does not imply causation”

My point is this. You’re selling, all the time. You’re selling you, and you’re selling your photography skills.

Whatever you say, and however you say it, make it consistent. For example, you might say a canvas wall sample is a great idea.

And yet, in your studio you have no, or very small wall samples, and/or canvases.

People can catch these inconsistencies.

One cool way to look for areas that need fixin’ is to ask yourself:
“What are all the objections?”

And have a strong, BELIEVABLE and consistent answer for each. And don’t wait
for the questions to be asked before you offer the answers. Mention them in advance.

Makes you look smarter too. And believable.

Robert N. Provencher – Your Master Coach Marketer

“If you want to be a profitable and successful photographer, then study profitable and successful photographers.”

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