Well, it happened. The idea behind chosen the path of least resistance has become part of our culture.
Saw the movie The Incredibles 2 last week, and a line stopped me dead in my tracks.
Evelyn Deavor, the main antagonist, says: : “People will trade quality for ease” at one point during the movie.
I don’t remember when or why. But she said it. And she was right as day.
I immediately thought of the photography industry.
And how cameras, real cameras, aren’t even a thing much anymore. Cell phone cameras are good enough.
They produce enough instant gratification and dopamine. We’re happy.
And most folks can’t even spin the camera around to shoot horizontal.
So, here’s the thing. Cell phone cameras are easy. Very, very easy. And they do create some great looking images.
And they play a huge role in our everyday lives.
It would appear that photography is being relegated to the absolute lowest common demoninator.
My take on it? No use whining, complaining or having a hissey fit.
My photography business depends on me. I need to grab my business by the proverbial balls and shake things up.
In fact, what needs to happen is I need to create offers, promotions, ideas, strategies and experiences that clients will want to push through this barrier and call us. Give us their money.
Make it so they don’t care about cell phone photos. They want quality over ease.
THAT my friend is MY responsibility. Not something I throw to the winds of destiny.
And this happens in many, many ways. Primarily through marketing. And creating offers that makes their mouths water and they find irresistible.
Also by communicating, branding, social media, ads, websites, blogging, email and a hundred other ways to reach out and send messages to your clients.
I’ll talk about this some more, in greater detail, in 2 days. Wednesday, August 29th at 9:00PM EST I am hosting the monthly Marketing Mastermind meeting.
Send me your challenges, questions to firstname.lastname@example.org
Robert N. Provencher – Your Master Coach Marketer