Why you need to be a wolverine in the photography industry.
Assuming you want to make money. Otherwise, this email may not be relevant to you.
Things have changed in this industry in the last few decades. If you’ve been around long enough, you know EXACTLY what I’m talking about.
If not, stay with me and pay attention. History ALWAYS repeats itself.
Photographers kinda had it easy. Get a camera, biz cards, if you were half-decent you’d have half a chance at building a long term business. We were a rare breed of magicians and wizards with magical powers.
Not so anymore. Now, as you know, EVERYONE is a photographer. Few are in actual business of photography. The tide went out and you could see who was swimming naked.
The ones who have lasted, did so because of a different mind set and marketing.
Let’s call them wolverines. The others, poodles.
Are you a wolverine or a poodle?
Poodles get their food and water bowl filled every day. They sleep on the couch, watch Survivor with the kidlets. Their owners take them for walks down the sidewalk.
Wolverines live in the woods, brave ice and snow, mark out large territories, sleep in the wild, eat what they kill.
Poodles live in cubicles and echo chambers.
Wolverines live free.
Wolverines understand that running a photography business is not the same as owning a camera. They know how to get out there and hunt, sell, deliver and produce.
Fearlessly. No matter what comes at them.
Poodles bask in what was, in an over-inflated ego and sense of self-worth.
Wolverines hustle 14 hours a day working their business to blast-off, eating rice and beans while their poodle friends sip lattes and take Disney vacations.
In a good economy, poodles THINK they’re wolverines.
In a good economy, poodles THINK they’re really smart… but they’re only in the right place at the right time.
Everybody’s a genius when the market’s goin’ up. When markets go down… that’s what separates the poodles from the wolverines.
But you must also be the wolverine who stays alive.
Maggie Habieda is by far my favorite wolverines. She defines the energy, pulse and passion that drives success in an industry where the struggle for survival and profits doesn’t simply show up.
She gets it. She, in her words, she “went to the moon with a shovel” and fought to survive in the wilderness.
Do you want to be a wolverine? Join us….June 2, 2019
Robert N. Provencher – Your Master Coach Marketer
Join us…Content, Coaching & Community