Photo Success

Tools for growing a photography business

Coffee tastes better at 5:00AM

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So, I did it. I actually did it and I kinda sorta love it now. It’s actually a thing.

And I waited at least 30 days to make sure it’s a thing, before I jump the gun and y’all start thinking I’m full of it.
Of what do I speak? Simple….getting up at 5:00AM.


Now before you quit on me, hear me out.


The first thing you need to know is this: I am the consummate night owl. Always have been, and I thought I always would be forever and ever.
I am NOT going to try and convince you that YOU need to do the same.

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“Marketing is fun, once you get it…”

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“Marketing is fun, once you get it…”

This line that James quipped keeps buzzing around in my head from last February’s Marketing Mastermind when James Hodgins joined me in this epic event.

There is a lot of truth to it, and hard to express to many small business owners, photographers included.

Thinking and acting in terms of strategy, is the BIG mind switch.

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4 Star Friday May 10, 2019

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Friday May 10, 2019 Where is spring?
It’s May 10th and we’re freezing up here! Still. Thankfully the snow is almost all gone. This is a fact of life when living, working up in Northern Ontario. Last weekend James Hodgins and I hit the road at 6:00AM and drove to Montreal to attend the annual PPOC convention, mainly to connect with friends and check out the trade show. We had  a blast!

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Why you need to be a wolverine in the photography industry…

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Why you need to be a wolverine in the photography industry.
Assuming you want to make money. Otherwise, this email may not be relevant to you.


Things have changed in this industry in the last few decades. If you’ve been around long enough, you know EXACTLY what I’m talking about.


If not, stay with me and pay attention. History ALWAYS repeats itself.


Photographers kinda had it easy. Get a camera, biz cards, if you were half-decent you’d have half a chance at building a long term business. We were a rare breed of magicians and wizards with magical powers.

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Why I bought nine pairs of socks and the marketing lessons observed…

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I swear I’ll never pay full price for a shirt, or suit, again. Why?

Two reasons. One, when I shoot weddings I am hard on my clothes (see image above for proof). So, I buy cheaper suits, shirts and vests that tend to last a year, maybe two.

You know, throwaway. When on a wedding I’ll roll around on the road, grass or climb overpasses to create fun cool images with cool angles.
My clothes suffer.
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The “Initiative Gap” according to Dan Kennedy…

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I always liked Dan Kennedy and his no-bull, no sugar coating, no-nonsense straight talk on all things to do with success, marketing and business. He is the real deal.
 
When I first discovered Dan back in ’98, it felt like he was speaking directly to me. His words and wisdom were honest like I had never seen before in all the hundreds of success and self-help books I had read by that time in my life.  

His timing could not have been more perfect.
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