So, I’m reading this book:
“The Complacent Class: The Self-Defeating Quest for the American Dream”
By Tyler Cowen
It explains what we all know. There is a malaise, a complacency. Everywhere….
Maybe it’s because life is too good, or cultural shifts, or laziness or a mix of all these forces and more.
Who knows. But I am curious. Why? The more I understand, the more I can move in the right direction.
For example: We can all agree that complacency has permeated the entire photography industry. Not everyone, obviously, but generally speaking.
Why else would so many be happy with cell phone pics?
I see opportunity. Do you?
Opportunity to avoid complacency in our photography skills, and push ourselves to excellence.
Opportunity to avoid complacency in our photography marketing skills, and push our business to better results, sales and profits.
It’s why I created so many programs, including one of my favorites: Fuzzy Duenkel’s “Transcend the ordinary” Lighting program. A four part series from one of my favorite lighting and posing experts.
Few are his equal.
We don’t have to fall into complacency. There is opportunity, if we decide to find it.
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