It’s getting bad out there. But it’s been getting bad since, hmmm, 2001 when I first went digital.
I’m sure they thought the same thing when 35MM entered the scene way, way back. Fearing these new cameras would forever change their industry. Which it did.
Or back, way back, when electronic flashes replaced gun powder as a better, safer, lighting source for photographers.
Everything changes. We all know that.
Our industry changes. New technologies create new demands and mindsets.
And we need to change with it. Or perish. Having a bad case of CBS won’t help us.
No matter how much we think we’re right.
CBS: Calcified Brain Sh*t
When I was around 19 or 20 years old I discovered, thankfully, self-help business books.
These books changed my life. Who knew such a thing existed? I didn’t. Until I did.
And I’m glad I did.
It’s getting bad out there. But it’s always been getting bad out there. Everything changes.
One thing that won’t change, unless we let it, is our attitudes. This, my friend, is one of the core lessons I learned from these books.
Priceless. A fundamental, so to speak.
Way, way better than the alternative main-stream negative mindset that afflicts the majority, it seems. That, or…..????? Cynicism?
I’ll take the alternative.
Having a positive outlook will serve you better, every time.
To be clear, I’m not talking about being delusional.
Knowing the difference is a powerful skill that one learns and gets to hone from being in business for oneself.
The battle scars prove it.
Notice I mention skill. Yes, being positive is a skill. Just like learning any new skill such as public speaking, or mountain climbing, or surfing….it’s a skill.
We are NOT born with it. If fact, we’re born with a deep, natural fear of most things. Our evolution created fear as a natural state of being.
We need to fight this. It’s part of being in business. And being resourceful is key.
- having the ability to find quick and clever ways to overcome difficulties.
Having the right mindset will get you down the right path. The rest is up to you.
One of my favorite books is Think & Grow Rich. So much so I am re-reading it. Again.
One of the core principles of success that Napolean Hill points out is the mastermind principle. Where two or more get together, with a common and shared goal.
This helps fight cynicism better than anything else I can think of.
And it’s why I run a few mastermind meetings every month. On lighting and on marketing.
It takes hard work, discipline and a positive outlook to fight the forces of changes. We can’t change these forces. But we can change ourselves.
Never easy, but possible.