This happened. There’s a pizza place beside our studio. The guy who established it worked hard. He knew what he was doing.
He ran it for about 15 years. Put his daughters through school, bought them all cars, supported his wife and home. Life is good.
He knew what he was doing. He knew how to sell pizza.
When his daughters all graduated and moved on, he sold the business.
And then we witnessed a series of new owners, each failing and not able to replicate what the original owner was capable of producing.
They couldn’t replicate his success because, as usual, they had their own ideas. You’ll see this all the time when new owners take over an established business. It should be simple, since the strategies, the process and the systems that work, work. Don’t reinvent the wheel. Stick to the basics and repeat.
When I was visiting recently to order a pizza, the new owner tells me this lame excuse why he couldn’t help me: “Can’t help you. My pepperoni order never came in.”
Uh? Really? You expect me to buy that? No client worth their weight in loyalty would buy this.
You’ll see symptoms, excuses and behaviors like this as they decline into eventual closure.
When all along, the system in place worked.
We can become our own worst enemy and blinded by our own ignorance and ego.
Robert N. Provencher – Your Master Coach Marketer
“If you want to be a profitable and successful photographer, then study profitable and successful photographers.”
Robin Spencer says
This would be hilarious if it wasn’t so typical, especially in this profession.. People often assume that we professionals, “have a better eye” or are more artistic, have a very good camera or know a few tricks. But I find that people tops in their field are just really, really, really good at the basics.