Business is different when you stand to lose everything. A safety net makes not a sharp mind. I have a printed quote in my office. One of my favorites.
It reads: “The mind is sharpest when there is a hanging at dawn.”
When all you have, when everything you’ve built, when you are 100% committed with no options other than success, you ascend to a higher level.
You sell better. You market more efficiently. You feel better. Focused, attentive and zoned in on the target. Like a wolverine in the wild.
Not an indoor cat pampered with a plush window seat looking out into the world of danger.
You live a dangerous life without a safety net. Yes, you can create a back up plan.
A cushion of your own making. When you have a job, or a spouse with a job, you’re not110% committed with everything on the line.
Any questions? Just ask.
Robert N. Provencher – Your Master Coach Marketer
Robin Spencer says
Yup, so true. When asked I have always admitted “there is no Plan B” this is it, do or die.
My 40 years in this business without a Plan B has put pressure on me to succeed another day no matter what the odds or challenges.
I also say that to succeed as a professional photographer you must be great at problem solving.