Trends come and go.
I ask myself, whenever a new trend pops up from the most recent
pop photo fad, these questions:
*Will it make me money?
*Will it help my photography business grow?
*Will it in some way enhance the service I provide to my clients?
*and in turn improve their experience with our photo studio?
*which will in turn bring in more profits?
It was in that spirit that I jokingly replied to a question from my daughter, and her boyfriend,
while we were out on a photo excursion last week….(I forget the question, matters not….)….:
I replied: “I’m in 4K-HD-720p-3D-HDR-ADHD mode….”
Laughs all around.
The implication being, when in such and such a mode, or when using such
and such a technique, or piece of equipment, your images will look sssooooo much better.
Photography fundamentals, like business fundamentals, don’t really change much.
I teach a Photography 101 class for serious amateurs locally, and I drive this point home
over and over….”We’re painting with light.”
Learn to see the light, the tones and composition. Never mind the other stuff.
The same ideas, my friend, applies to business.
You don’t need to find some 4K-HD-720p-3D-HDR-ADHD mode for your marketing. There ain’t none.
The same rules apply, have applied for centuries and likely will for many more.
Photography marketing, all marketing, all industries, is about targeting a market.
A hungry crowd, so to speak.
Create a message, a package, an offer, a pitch, a brand, a something that makes their mouths water.
And deliver that message. Sell the dam thing.
Yours in photography and success,