AN email query….
“Hello! I am really enjoying your marketing webinars and the emails that I receive.
I was wondering, as I have seen this is a few different videos…. How do you go about
obtaining leads? Like in one you said to get the address of the family who just had a baby…
where do I get that info? Or how about upcoming Seniors? Do I contact the schools?
I have been trying to figure this out and was hoping you can help! Thank You so much! Kerra”
That is an huge question.
You might as well be asking:
*is there a God that made God?
*is the universe infinite and yet expanding if so, why?
*what do women really want….
Some wise words coming your way…This is key.
Get this and you’re on your way.
Think about most of the businesses most of us go to.
Restaurants, dry cleaners, massage therapists, gas stations, butchers and candle stick makers….you get the point.
Where do these folks get their leads from? Let’s assume you’re one. A lead, right?
Why do you go to a certain restaurant all the time?
Simple….because you like them! Their product. Their service…you are….wait for it…A repeat client.
So, the obvious answer is, repeat clients.
The best place to get leads, numero uno, can’t beat it for reliability and eagerness to do business with you again and again (unless of course you screw it up big time, so don’t do that…) is ….drum rollllll….
Okay, okay, I hear you. You ain’t got any clients yet. Cuz’ you’re brand new.
Fine. Let’s start there. You’ll get some clients soon enough.
It’s review time. Use the force and stick with me. This is a marketing MBA all wrapped in in one little nugget email.
How to start a business 101. Any business.
Photographers not excluded (I don’t care how much you know, how long you been around or how cool your camera is…we’re no better, no different, no more mysterious)..
Here it is…3 easy steps
1-Have a good product (YOUR MESSAGE)
2-Create an offer (YOUR MESSAGE WITH A PRETTY BOW THAT MAKES YOUR PROSPECT SALIVATE WITH DESIRE)
3-Pitch that offer to a group of people likely to respond to it. (YOUR TARGET MARKET)
Easy? Do that over and over and over…rinse…repeat.
Listen, if you’re stuck in number two, go back to number one. It’s that simple.
Stuck in number three? Same thing, go back one.
We complicate things.
If you have a crappy offer, maybe you have a crappy product.
If you don’t know who to target your offer to, then you likely don’t have a great offer.
The offer determines the market. The product determines the offer.
It all connects and dances together in perfect poetic harmony. Like two Jedi’s fighting with light sabers…..
Okay, I don’t want to drag this out. This is, like I mentioned, a HUGE question.
I talk about this and write about this ALL the time in the forum and on the mastermind calls.
Your mission? Become a marketing maniac.
Do that and your training is complete….almost..
At least, you’re on your way to understanding what it takes in the real world to grow a profitable business.
Not a pretend business. A real one.
Stay frosty and keep training my padawan….
Yours in photography and success,