Here’s a simple idea.
Find a hungry market, and feed them.
In other words, for those running a photography studio, find out where there are hungry markets for a particular style of portrait photography…..and sell them some.
How cool is that?
Why then do so many miss this? I think I have a theory.
But first….let’s ask this question:
“How does it look when we miss this basic marketing tenet?”
Simple. We ain’t making much money. That’s one key indicator.
Another….The phone isn’t ringing.
More….Our mom loves our work and sings our praises.
(I’ve been saying this for years….never take business advice from your mom.)
She loves you too much.
Likewise, never take advice from the dude selling cameras at the camera store.
He knows jack squat about running a photography studio and making moneeee at it.
Think about it. He’s selling cameras. We tend to glorify them….duh…
We shoot sunsets, tree stumps in swamps or little animals….and oh, we also shoot many hot looking ladies….
….everyone loves those.
We’ve been artistically rendering women since way back when the first dude painted a mammoth on the cave wall….
“Hey, can you draw groks girl…she’s hot!” one caveman said to the other.
These are all easy and fun things to photograph.
Heck, we can even make some high impact images!
But can you make a business? Make some dough…..?
Create a long term, reliable and solid photography business that you can rely on, year after year?
Okay, my theory. You may have heard this from me before. It’s still a good one and good to know, in case we fall victim ourselves.
Ego. There. I said it. Even better, childish ego.
We think because we easily created some images, we’re amazing. Ego.
We think, magically, somehow, because of this, sales will happen.
Running a serious photography business is another ballgame all together.
It requires a serious and dedicated, ego-free mindset.
Sure, you can have fun. Bask in the glory of your success. Those are all typical ego driven behaviors. We all have that. It’s healthy.
But don’t fall trap to the lesser levels of childish ego.
The truth is, it requires a boatload of courage, determination and a great big set of brass balls.
Oh, and discipline. Lots of it.
Throw in there a healthy mix of reality, staying grounded and ego-free, and if you have a decent product with your photography and you don’t let your ego rule the day, you have a fighting chance.
But keep it real folks. Find a hungry market.
Last I checked they ain’t buying pics of sunsets and stumps….as fun as these are to shoot. (I shoot em all the time…).
Families, events, weddings, babies, children, on and on…seems to be where it’s at.
Where the ground is fertile with opportunities to create products that they want.
Yours in photography and success,
“Ideal for the community based wedding and portrait photographer who wants to grow
a profitable and successful business with weddings, babies, families, commercial…
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