Saw Han Solo the other night. It was decent, “refreshing” as I explained to my wife whilst walking to the car leaving the cinemas.
I told her how I can’t stand movies that insert social justice causes into the story and political correctness. It drives me nuts. They must think they’re hiding it. Not!
It’s so obvious it actually ruins the story line. Give me a break.
And they’re only doing themselves more harm. See, we ALL love a good story.
Not one that preaches to us. The last few Star Wars did just that.
Han Solo, although it won’t win any awards, was fun, light, entertaining….like a good old fashioned western. Me likey….
When Lando entered the scene, and his robot side kick, L3-37, I thought, oh oh….here we go. She’s a feisty transgender interracial feminist robot with a chip on her “shoulder”.
But they only skirted the edges of social justice mania and avoided the entire rabbit hole.
She was a funny, feisty robot. You actually started to relate to her, like as if she’s human. Weird.
Another thing I can’t stand about Hollywood, and this is one small criticism I had about this movie (my wife hears to complain about this ALL the time), is that the main role of Han was played by an actor, who, in my oh so humble yet accurate opinion, was “way too handsome.”
Hollywood does this all the time. They pick actors and actresses because they are super hot, dam near perfect.
Not good. I like flaws. A good actor we can all relate to, not some Instagram picture perfect face and squared jaw.
Actors like Seymour Philipp Hoffman, Al Pacino, Cate Blanchett, Jake Gyllenhaal, Joaquin Phoenix or Frances McDormand ( Fargo)….
You know, somewhat flawed, and quirky. Like me.
Like my marketing. Keep the marketing story simple.
Don’t muddy the waters with your crazy social justice agenda. It ain’t working.
It’s how we market, promote and sell our fairy sessions. Old school, simple, straight up marketing.
Create a product, make an offer, find your target market, and pitch them.
Rope em in.
Once you get them in the loop, then upsell them. Softly. No need to go hard here.
Soft sell is ALL you need when selling these amazing sessions.
It’s called ascension marketing. And I reveal much more in my webinar:
Secrets to building, creating, selling and promoting Enchanted Fairy, Ice Fairy & Medieval Themed Sessions
No bull. Just profit making strategies.
Robert N. Provencher – Your Master Coach Marketer
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