Friends in photography,
Have you noticed how many photographers are coming out of the closet and eager to sell you their marketing program?
The way I figure it, if it’s so good, why are they selling it? Me, I like following people who are in the trenches fighting the good fight.
Listen, I know what’s going on in my area. Business is down, way down. I’m sure many are suffering, some quitting and others hanging on the edge with bleeding nails, hurting fingers ready to let go.
The fact is, this is no fun for anyone. This is not going be be an easy road. It certainly isn’t for us.
But we’re hanging on. In fact, our photography business has been going crazy this summer. Life is good.
My plan: stay focused. Don’t despair. Be grateful.
One of my favorite photographers, John Ratchford, also has a plan.
I’ve had John in on two mastermind meetings with me. I’ll never forget the first time. He said something that shocked me:
“In our town, the unemployement rate is as high as 45%..”
I then asked him: “How do you run a photography business in a town with a 45% unemployement rate?
I’ll never forget his answer: “Easy, I focus on the other 55%”
Tuesday, Sept 8th I invited John to talk marketing. This is for members. Replay, as usual, will be available.
Having the right mindset, attitude, success and marketing strategies is key in todays’ crazy times. You want to learn from guys like John. He’s in the trenches, day to day, toe to tow with real clients.
Robert N. Provencher – Your Master Coach Marketer
“If you want to be a profitable and successful photographer, then study profitable and successful photographers.”
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