It’s always been more about business than the art. Few really get this.
I’ve seen so many photographers get caught up in the ego side of things and lose focus.
Or, I’ve seen them get caught up, derailed or distracted by influences and factors that had little or nothing to do with the most important elemental truth about running a profitable photography studio.
And that truth is this: It’s a business. For me, it’s always been about the business.
Yes, yes, the creation of saleable and artistic images is very, very important. But when running a business, which comes with many, many more challenges than just taking nice portraits, it’s easy to get distracted.
Any distraction from this key factor can be blamed on our egos. Often, it’s the thing that steers us wrong. Staying level headed, focused and with solid goals is dry and boring compared to the allure and creativity inherent in photography.
Especially in todays day and age, when THERE ARE SO MANY photographers and cell phones. We need to take the business side, the marketing side, and forget about the art for a while (not totally, don’t get me wrong and send me hate mail…).
And focus on growing our business.
The key? Marketing. innovating and selling. And then some.
Being distracted from the business side can be dangerous and bad for business.
Don’t kick the tires. If you’re really serious about making money, start with a solid understanding of what I’m talking about.
It’s tough to get clarity, to create direction and goals, when we don’t know where we’re at.
John Ratchford and I chatted about this two days ago on my marketing mastermind call. He fessed up on his struggles. And we chatted about how our egos can be our worst enemy. His lessons, struggles and his solutions are powerful testaments.
Not many are savvy enough to talk about this. Let alone do anything about it. John is in that rare group of those who pushed on and is so busy now he can barely find time to sleep.
This is one of the best presentations I’ve ever had the pleasure of being a part of.
Robert N. Provencher – Your Master Coach Marketer
“If you want to be a profitable and successful photographer, then study profitable and successful photographers.”