John Ratchford is good with metaphors.
In the last marketing mastermind presentation I hosted with John, where he revealed some of the best photography marketing strategies he used to ramp up his business to the point where he’s so busy, his words:
“I’m drinking from a fire hose…”
John got into some deep, deep concepts. Very powerful stuff that every photographer would benefit from.
Another metaphor (I thought this one pure genius) was the comparison to a musician who has hit after hit after hit and everything is going along great and then boom:
It all stops. No more hits.
Which is what happened to him.
But John didn’t roll up into a ball playing victim and sucking his thumb crying ‘mommy’.
John picked himself up, dusted off the dirt and had a good hard look at himself and got right back on the proverbial horse.
And things are insanely busy. Go figure. Crazy times push us to do crazy things. Not for the faint of heart.
Yours in success in photography…
“If you want to be a profitable and successful photographer, then study profitable and successful photographers.”