For many years I’ve been running my studio. I’ve seen many photographers get caught up in the ego side of things. I’ve come close myself a few times.
I’ve seen photographers get caught up, derailed or distracted by influences and factors that had little or nothing to do with the most important elemental truth about running a profitable photography studio.
And that truth is this: It’s a business.
For me, it’s always been about the business. Yes, yes, the creation of saleable and artistic images is very, very important.
But when running a photography business, which comes with many more challenges than just taking nice portraits, it’s easy to get distracted.
Any distraction from this key factor can be blamed on our egos. Often, it’s the thing that steers us wrong.
The solution? Staying level headed, focused and with solid goals. Dry and boring compared to the allure and creativity inherent in photography.
Especially in today’s day and age, when THERE ARE SO MANY photographers. We need to take the business side, the marketing side, and forget about the art for a while (not totally, don’t get me wrong and send me hate mail…). And focus on growing our business.
The key? Marketing.
Marketing is multi-layered. Not only is it about delivering a great product, there’s operations, customer service, studio management, selling, target marketing,affiliation marketing…..on and on…I am, seriously, only touching the tip of the iceberg.
Being distracted from the business side can be dangerous and bad for business.
If you’re really serious about making money in this, start with a solid understanding of what I’m talking about.
For members and photographers who value a deep dive into the essentials of marketing.
Enjoy, learn and prosper…