Don’t you find it odd when someone tells you “I’m not gonna lie?” and then tell you something that they feel strongly about or something that happened.
I do. Similarly I find it odd when I hear “a full 25% OFF”, or, “fully home cooked meals.”
As if the alternative would be an obvious angle: “Partial 25% discount, or, partial home cooked meals”
Maybe it’s just me. I find is funny and odd.
“I’m not gonna lie.” Ok, good, because you keep lying to me and it’s frustrating. Glad you’re “not gonna lie” this time.
Rant over. Sometimes you just gotta say what you’re saying. For instance, I was trying to create an offer for commercial photography during this yet again, another lock down, and was trying to use the best words to communicate what I’m trying to say.
When that happens, I try to remind myself not to use these types of commonly used sayings. “Sell the dam thing” I tell myself.
Clean, simple, clear description of the basic truth of what you’re offering. Nothing more, nothing less.
And, list the best benefits. Describe it. Here’s what I whipped up:
Yes, we can shoot commercial photography during this lock down period. That means you get to STAY SAFE, and save on some insanely high quality images for your business…..headshots, products, buildings. We do it all.
Contact us for a no-obligation, no nonsense strategy call. GUARANTEED BEST PRICE for TWO WEEKS only, until the end of MARCH, 2021 blah blah blah…
Nothing fancy, just the facts ‘mam.
Here’s another offer I created years ago and literally built my studio on:
“Your Baby’s First Year Captured With Four Portraits Creatively
Mounted On a Deluxe Wall Panel”
Or A Fairy Day promotion:
“Your little girl is only little once. Let her indulge in one of her favorite characters, a fairy princess.”
Another way to say what your trying to say is by listing all the possible objections. And talk about them.Sounds strange, I know.Try it. All you need to do is be honest, open and offer a solution to the objection. Remind them why you’re the best choice.
I might say something like: “I’m 62 years old. I know! That’s a big number. Who wants some old fart photographing their wedding?”
I smile. Look at the bride. Say: ” You know, after photographing decades of weddings, I still love shooting them.”
And ramble on about the importance of capturing real, authentic moments instead of using a cookie cutter approach to my wedding photography like many my age.
And then segue into a list of why being my age is actually a benefit. You know, seasoned, experienced, masterful and all that stuff.
It all counts for something. But you gotta remind them!
In the end, it’s all about good communication. This is something I am passionate about.
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