Let’s have some fun here and play with a though experiment. Here’s 12 effective ways to stay relevant with your clients
This list could be much bigger, but let’s run with the basics for now. I encourage you to make your own customized list.
- Your business location. Does it matter? Not really, at least for photographers with a strong brand. However, some exceptions would be a rural setting, barn, trees, horses and such. Also, a high end location for a photographer who caters to a higher end market. Of course there are risks with extra expenses. Some photographers have studios in their homes. This works if you work it.
- The name of your business. Does it matter? Is it known? For photography businesses it’s not so important as what your name stands for. A good brand that is valued in the hearts and minds of clients is a priceless asset.
- The signage you select. This one matters. Hand made or cheap vinyl signage over brick cheapens your brand. The devil is in the details.
- The products you decide to stock or services you offer. Of course. We sell pop up weddings and fairy day events. These are niched products that attract a lucrative market.
- How you price your products and services. Whether it’s ascension marketing with packages or an a la carte, having a solid strategy matters more than anything.
- The way you treat customers. Of course…..need I say more? We always greet our clients with a friendly smile and ask: “How are you?”
- Your advertising. Be consistent with your efforts and your brand.
- Your website. Load it with an easy to navigate site that is loaded with your best samples, personality and information.
- Your social media. Everyday I set up three posts on all social media accounts. It’s basically free, and you’re constantly putting yourself out there. I don’t know of any other industry that is more suited for social media than the photography market.
- The way you answer the phone. Call us. We answer with gratitude: “Thanks for calling Westmount Photography…Rob speaking….”
- Your sales system. Nothing beats in person sales. And having a system in place is key.
- How often you clean your windows, update your website etc..sweep the sidewalk!
Look at everything you can do to attract a new client AND keep current clients.
Small things count. As do large ones. Everything counts in business and the devil is in the details.
If you want to stay on top of your photography business and value relevant information our NoBs Photo Success™ is the place for you.
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Yours in photography,